Top 20 Content Marketing Companies in 2021
Content marketing has come a long way since Benjamin Franklin first published the yearly Poor Richard’s Almanac in 1732. At the time, Franklin used the publication to promote his printing business, which published the Pennsylvania Gazette and, of course, the almanac itself.
Nowadays, there’s no shortage of content marketing companies. However, the best content marketing companies aren’t as easy to come by as you might think.
A lot of founders and business leaders are stuck with trial and error, but the costs of subpar content marketing services can really add up. That’s why I’m here to show you the top content marketing companies out there serving up content needs for all types of industries.
1. Ignite Visibility Launches the Top Content Marketing Companies List
At the top of the list is Ignite Visibility, a full-service digital marketing agency serving up content for its clients out of San Diego, California. Ignite’s rapport is impressive. In fact, it’s ranked the #1 SEO agency in the country by Clutch.co and is a four-time Inc. 5000 company. Currently, Ignite Visibility has more than 160 clients and manages approximately $100 million in advertising each year.
Content Marketing Services Offered: SEO, International and Local Search Marketing, Email Marketing, Public Relations, Digital Marketing Strategy
Other Services: Pay-Per-Click Advertising, Social Media Marketing, Conversion Rate Optimization, Website Design and Development, Reporting and Analytics, Amazon Marketing, Franchise Marketing
Notable Clients: Tony Robbins, Sharp, National Funding, The Knot Worldwide, The General Insurance, 5-Hour Energy, Eos Fitness
Unlike your average full-service digital marketing agency, Las Vegas company Scripted focuses on one thing: Connecting companies with freelance writers to power their content marketing. Less than 2% of writers who apply for a spot on Scripted are accepted, which shows how exclusive and quality-focused they are. Scripted has come a long way since its founding in 2011 and has grown to serve tens of thousands. Once a business leader joins, they describe what they’re looking for and match with a freelance writer that fits the bill.
Content Marketing Services Offered: Blog Posts, Press Releases, Product Descriptions, Newsletters
Other Services: Web Copy, Transcriptions, Social Media Captions, Video Scripts
Notable Clients: LinkedIn, L’Oreal, Ticketmaster, Apartment List, Eventbrite, Healthline
3. Lumi Marketing & Creative
Based in south-central Pennsylvania, Lumi Marketing & Creative delivers content marketing services for companies within and beyond the local region. Lumi is a Black-owned, women-run team that’s breaking the status quo with every move. The company describes itself as a team of “strong-willed marketers and visionary designers who seek collaboration, thoughtful conversation and opportunity to create art that moves people into action.” If that doesn’t cover the bases, I don’t know what will.
Content Marketing Services Offered: Content Development for Every Platform, from Traditional Media to Blogs and E-Newsletters
Other Services: Social Media Marketing, Web Design, Videography, Photography, Marketing Strategy, Branding and Design
Notable Clients: Explore York, York Wallcoverings, Holla Spirits, White Rose Restaurant Group, The Band Live, Sheepdog Protective Services, House of Yoga
4. Avalaunch Media
Based in Salt Lake City, Utah, Avalaunch Media offers digital marketing services that run the gamut—content marketing included. Avalaunch has helped clients achieve placements in major publications like Forbes, Fortune and Entrepreneur. The company boasts 200+ combined years of marketing experience from top executives. Avalaunch’s award-winning work and expertise have landed it a spot in Utah’s top 50 fastest-growing companies, as well as the Inc. 5000 list.
Content Marketing Services Offered: Visual Content, Video Content, Blog Posts, Case Studies, White Papers, E-Books, Press Releases
Other Services: Web Copywriting, SEO, Paid Media, Marketing Automation, Branding and Logo Design, Infographics, Video and Motion Graphics, Presentations, Web Design, Interactive Graphics, Social Media Marketing, Public Relations
Notable Clients: Abbott, Robert Half, Coca-Cola, GoPro, Intermountain Vein Center, Salesforce, CHG Healthcare Services
5. Content Harmony
If you’re stuck on the content brief stage of content marketing, one of the top content marketing companies is for you. Based in Seattle, Washington, Content Harmony focuses specifically on content briefs. The goal of the content briefs is to help your freelance or in-house writing team meet SEO and brand requirements because taking shots in the dark won’t get you anywhere. It’s a great way to shave a couple of hours off of each content marketing project once you get the workflow down. While Content Harmony used to be a marketing agency, it transitioned to software-as-a-service (SaaS) in 2020.
Content Marketing Services Offered: Keyword Reports and Briefs, Content Grader, Video and Visual Content Analysis
Other Services: Content briefs are all that Content Harmony does!
Notable Clients: SaaS customers
6. Stunt & Gimmick’s
Headquartered in Miami, Florida, Stunt & Gimmick’s (S&G) is a creative content marketing agency focused on researching, creating and distributing great content. Its custom content service functions as an extension of clients’ in-house creation team, which separates S&G from other strategy-based marketing agencies. S&G was voted as one of the top three content marketing agencies in NYC by Clutch.co, as well as one of the top 50 global content marketing agencies four years in a row by The Content Marketing Institute.
Content Marketing Services Offered: Custom Content
Other Services: Video, Content Amplification, PR and Media Outreach
Notable Clients: Pride, Eperi, Burgerfi, Senior Helpers, Las Vegas, Steris Life Sciences, School Apply
7. New North
The Frederick, Maryland-based marketing company New North specializes in growing B2B tech companies with marketing that works. The agency serves managed service providers, SaaS software and tech manufacturing brands. New North has helped Fortune 500 firms and growing tech startups to hit growth goals, enter new markets and even get acquired. In one case study, New North helped an industry leader achieve three top-spot SERP results and 81 first page rankings, with 85% of leads coming through search.
Content Marketing Services Offered: Content Strategy and Creation
Other Services: SEO, Social Media Marketing, Marketing Automation, Video Marketing, Website Design and Optimization, Email Marketing, Search and Display Ads, Event Marketing
Notable Clients: Kimberly-Clark, Blue Pillar, StarQuest, Southern States, Langner, Thermo Fisher Scientific, RealNetworks
8. Goodman Lantern
Rooted in London, UK, Goodman Lantern provides content that helps clients increase subscriptions and grow faster. The agency employs a holistic approach to content marketing, with planning, execution and distribution all part of the picture. Goodman Lantern has been named one of the top content marketing companies by Inc., Clutch.co, The Manifest and The Argus.
Content Marketing Services Offered: Marketing Content (Blogs, Articles, SEO Optimized Content), E-Commerce Content (Product Descriptions, Category Descriptions, Product Guides), Research Content (Whitepapers, Research Papers, Business Plans), Bespoke Content and Editing (E-Books, Guides, Ghostwriting)
Other Services: Content marketing is all Goodman Lantern does!
Notable Clients: Intercontinental Hotel Group, Trivago, Pearson, Startup Grind, Calvin Klein, Tommy Hilfiger, Smeg
9. Blue Text
The Washington, DC marketing agency Bluetext provides integrated communications services. Its goal is to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. Bluetext focuses on brand strategy, presentation and delivery. Within those three categories are loads of services within and outside of the content marketing umbrella. The agency works with a whole slew of industries, ranging from non-profits and paper products to cybersecurity and financial services.
Content Marketing Services Offered: Comprehensive Digital and Content Marketing Services
Other Services: Public Relations, Branding Strategy, Social Media Marketing, Website Design and Development, Sales Enablement
Notable Clients: Georgetown University, Intel, Workday, Cisco, Georgia-Pacific, Royal Caribbean International, Symantec
10. North Star Inbound
North Star Inbound is headquartered in Austin, Texas. The agency crafts search-winning content that gets brands noticed by key audiences. North Star is a six-time winner of the NYX Marcon Award for Digital PR, four-time winner of the Muse Creative Awards for Content Marketing and two-time winner of the Hermes Creative Awards for Digital PR. The 18-person team at North Star is quaint, but the agency is able to deliver tangible results on a small scale.
Content Marketing Services Offered: Data-Driven Content Creation
Other Services: SEO, Link Building, Digital PR
Notable Clients: Rent.com, RetailMeNot, SpareFoot, Intuit, HomeAdvisor, Apartment Guide, Alamo Drafthouse Cinema
The Delray Beach, Florida content marketing and growth marketing agency Fractl makes it on the list of the best content marketing companies today. The boutique agency focuses on organic growth. Naturally, content marketing is a part of that. Its content development service helps clients increase brand authority, rank in relevant SERPs, build impressive backlinks and expand brand awareness. Rank-worthy and link-worthy pillar and cluster content is a big part of its services. Fractl works with all types of clients, and it always maintains a content-first philosophy. Industry-leading marketing research helps the team deliver.
Content Marketing Services Offered: Content Development
Other Services: Organic Growth Strategy, Digital PR, Technical SEO
Notable Clients: Discover, Care.com, ADT, DirecTV, Paychex, Indeed, Superdrug
12. 97th Floor
The team at 97th Floor is based in Lehi, Utah. The long-standing agency offers customized onboarding and a team structure. 97th Floor is an award-winning agency, making it on lists like Inc. Best Workplaces, Inc. 5000 and Entrepreneur 360, just to name a few.
Content Marketing Services Offered: In-House Content Marketing Services
Other Services: SEO (Semantic Analysis, Keyword Research, Link Building, Technical SEO, Site Migration, Reputation Management), Paid Media (Search Ads, Social Ads, Programmatic, Retargeting, Audience Testing), Creative (Graphic Design, Copywriting, Interactives, Video), Email Marketing (Lead Nurturing, Workflow Strategies, Automation Playbook Design, Persona Development, Hubspot Audit), Conversion Rate Optimization (Multivariate Testing, Heatmapping, Landing Page Design, Analytics)
Notable Clients: Dr. Axe, Oatly, Vivint, Capital One, Dupont, Qualtrics, Thrive Market
13. Silverback Strategies
Based in Alexandria, Virginia, Silverback Strategies has been named one of Inc.’s best workplaces and is part of the Inc. 5000. As a full-service digital marketing agency, content marketing is one of its many services. Silverback combines behavioral data, SEO and performance creative to ensure that its client’s content consistently connects with the necessary audiences. Above all, Silverback is homed in on strategies that generate growth, and that includes custom, cohesive content.
Content Marketing Services Offered: Content Marketing Services
Other Services: Paid Search, SEO, Paid Social, Performance Creative and Video, Display Ads, Email Marketing, Web Development, Data Integrations, Growth Insights, Research
Notable Clients: Long Roofing, eCornell, Ritz-Carlton, FiscalNote, AAFMAA, LexisNexis
14. Millennium Agency
Millennium Agency is based in Manchester, New Hampshire and works to accelerate growth with creative vision and marketing expertise. Millennium views content marketing as the art of communicating without selling. The agency works with companies in the following sectors: software technology, advanced manufacturing, CPG and retail. The agency pushes a unique podcast of its own called Marketing Murder Mysteries, a self-proclaimed “deep dive into the mysterious, and often baffling, marketing decisions of some of the biggest brands in the world.”
Content Marketing Services Offered: Blogging, Email Content, SEO Content, Organic Social Content
Other Services: Branding Strategy, Web Design and Mobile, PR, Digital Marketing, Video Production, Data Analytics
Notable Clients: AAA, Dunkin’, Eversource, Hypertherm, Marriott, 7-Eleven, TJ Maxx
The Ontario, Canadian company Okwrite does things a little bit differently. It’s one of the best content marketing companies because it produces inbound marketing blog content from start to finish. The in-house and freelance team helps customers in Canada, the US and the UK. The platform advertises solutions for different goals and budgets. There are even AI-powered content marketing solutions in addition to agency partnerships and managed services.
Content Marketing Services Offered: Content Marketing Strategy, Content Creation, Content Optimization
Other Services: Content Delivery and Reporting, Content Distribution, SEO and AEO
Notable Clients: Shopify, HolidayInn, Skyscanner, Target, EA Canada, AccelEvents, Air Canada
16. Content Callout
Content Callout is an Alberta, Canada company focusing on B2B content marketing. The firm specifically works with companies in industries like technology, healthcare, financial services, SaaS, venture capital and supply chain. Within the business-to-business space, it’s servicing a wide range of B2B content creation as well as social media management and holistic content strategy. Content Callout’s video blog on its website is a straightforward insight into the agency’s skillsets.
Content Marketing Services Offered: Content Marketing Strategy, Blog Posts, White Papers, Emails, Newsletters, Social Media Content, Videos, Memes, Infographics
Other Services: Social Media Management, Buyer Persona Development, Voice Guideline Development, Analytics and Reporting
Notable Clients: Various clients in technology, healthcare, financial services, SaaS, venture capital and supply chain sectors
17. Copy House
Based in Edinburgh, Scotland, Copy House is a small agency that works with companies in the finance, fintech and technology industries. Content that centers around blockchain, cloud/cyber security, AI and IoT is this agency’s bread and butter. Kirsty Mitchell of Sumdog wrote about Copy House, “We’ve been really impressed at how they created valuable content for our marketing campaigns, all with a really impressive turnaround time.”
Content Marketing Services Offered: Content Marketing Strategy and Consultancy, Expert Long-Form Content Services
Other Services: SEO Training Course, Graduate SEO Content Program, Custom Website Services
Notable Clients: Klarna, Olbico, Money Dashboard, Any Block Analytics, Travelex, Modulr, Lendflo
18. Accelerate Agency
If you’re looking for something that’s powered by AI, you may be interested in hearing about one of the best content marketing companies that uses AI: Accelerate Agency. Located in Bristol, UK, this firm has developed software that produces SEO, content marketing and website migration services. Accelerate Agency works with SaaS and enterprise companies. It’s a UK 2020 Search Awards Finalist and a Google Partner.
Content Marketing Services Offered: Content Strategy (Gap Analysis, Content Mapping, Audience Insights, User Experience), Onsite Content (Content Creation, Blog Management, Editing, Optimization, Internal Linking), Offsite Content (Content Partnership Procurement, Outreach, Content Creation)
Other Services: SEO, Website Migration Services
Notable Clients: RingCentral US, RingCentral UK, Brightpearl, Bank of Wales, Select Science, Booking Live
RevLocal is a Granville, Ohio marketing company for local businesses and multi-local brands. Local search marketing is the firm’s expertise. It focuses on companies within the US. RevLocal works primarily with small- and medium-sized businesses. It also has affiliate partners. RevLocal works in all industries, but shows particular know-how in retail and dining, home and auto, healthcare, lifestyle, and professional industries. The local-focused agency is a Google Partner and Inc. 5000 company.
Content Marketing Services Offered: Local business content marketing for search and social
Other Services: Local Search, Review Marketing, Paid Advertising, Social Media, Marketing Analytics
Notable Clients: Kitchen Tune-Up, Harrods Creek Auto, Sky Zone
20. Jives Media Rounds Out the List of the Top Content Marketing Companies
Jives Media is a San Francisco, California company with locations across the globe. The firm has been featured in Forbes, ABC News and NBC. With a focus on SEO, the agency’s content delivers clients with the opportunity to rank higher on SERPs, stay ahead of the competition and get more leads.
Content Marketing Services Offered: SEO Content
Other Services: Web Design, Google Ads, Social Media, Video Marketing Production, SEO, One-on-One Marketing Consulting
Notable Clients: Poshmark, Oracle, Thumbtack, Gulf Living Group, Bluetiful, VooDoo Restaurant
The Top Content Marketing Companies Are On the Up and Up
Some of the top content marketing companies have already made a big name for themselves. Others are still working their way up, but their skills and willingness to innovate as content best practices evolve puts them above the rest.
Ready to find the content marketing company of your dreams? Keep this list of the 20 best brands on file and reach out when you’re ready.
There’s nothing like a specially curated resource list to help you take your business’ digital marketing strategy to the next level.
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