Serious about local SEO? If so, then you’ll want to know which local citation service you should be using to boost your brand visibility.
Great citation software will help you get listed across major websites faster, allowing you to focus on building your business rather than dealing with the hassles of adding the citations yourself.
Also, you’ll find that Local SEO software can ensure that your name, address, and phone number (NAP) is consistent across all web properties. That’s important if you want to rank well.
In this article, I’ll cover the best local citation services for the job.
Yext is a one-stop shop for Local SEO that empowers you to keep control of the info you want to share about your business. It also helps with customer service, online marketing, and reputation management.
The tool does all of that with the aid of several features:
If you want to check out Yext, you’ll have to schedule a demo.
We have a complete review of Yext if you’d like more details.
Uberall is another Local SEO software solution that will help you plant citations all over the web. It also helps with reputation management and keeps store data up-to-date.
Here are a few of the features you’ll appreciate:
How much does it cost? Once again, there’s no concrete data on the site.
Uberall says it will put together a pricing package based on the needs of your business.
Check out our review of Uberall if you’d like to learn more about one of the best local citation services available.
“Local SEO made simple.” That’s the promise of BrightLocal.
BrightLocal offers three tools that will help you dominate local search:
BrightLocal offers several levels of pricing that range from $29 per month to $79 per month. You can also request custom pricing if you’ve got a big job in mind.
Take a look at our review of BrightLocal for more details.
Another example of Local SEO software that can help you with citations is RenderSEO. As with other tools, it also helps with reputation management and social media marketing.
Here’s a list of the features you’ll find in RenderSEO:
Once again, if you’re interested in using the software, you’ll have to schedule a demo. At that time, you can talk about how much it will cost.
Feel free to read our review of RenderSEO if you’d like to learn more about it.
Got some questions about Local SEO and citations? That’s understandable, especially if you’re new to digital marketing.
Here are some frequently asked questions (and answers) about local citations.
A local citation is a mention of your NAP on any web property. Usually, you’ll find citations on business directories, websites, social media channels, and apps.
They’re important because they help people find your business online.
But they don’t just help people find your business. They also help search engines find your business.
That’s why they’re important for Local SEO. The more your business is listed in various places, the more likely that you’ll earn a great rank.
I touched briefly on the types of local citations in the intro. Here, I’ll cover them in more detail.
One other thing to keep in mind: there are directories that aggregate citations from other websites. So for example if you get listed on Infogroup then your listing might automagically appear on Superpages.
Although any good local citation must include, at a minimum, the “big three” (name, address, and phone number), there are lots of other details about your business that you can include on some sites. Among them:
It’s a great idea to get as much listed as possible on every property where you place a citation.
Pro-tip: during the pandemic, it’s also important to let potential customers know how you’ll keep them safe from getting the virus. If possible, include details about curbside pickup and mask requirements.
Before I answer that question, I have one for you: would you rather spend your time getting your business details listed on various websites all over cyberspace or focus on gaining market share?
Almost certainly you’d rather spend the lion’s share of your time building a great business and leave the tedious work to others.
That’s why you need local citation software.
A quality tool will streamline the process of getting your business details listed on various web properties while you get busy boosting your bottom line.
And yes, you’ll have to pay for that kind of service. But, like other services you pay for, it generates a positive return on investment.
There is also Moz Local, Whitespark, Synup, Direction Local and you can build local citations for SEO manually. Oh, and I forgot about RIO SEO and Chatmeter. These are all options and non of them are terrible.
If you’re running anything like a mom-and-pop shop in your neighborhood, then you’ll find that local citation software is essential. Without the best local citation services, you risk losing market share to competitors.
Do yourself a favor: check out the various products I’ve covered here. Compare them, read the reviews, and schedule demos as needed. Determine which one is best for your business.
Then, make the necessary investment.
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