The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Hello again everyone, and welcome to the final installment of the Influencer Awards! I know I said we’d be tracking this until the end of 2016, but I have so much excellent content coming up around here that I’ve got to call a winner now.

This week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web have produced a winner: Jayson DeMers. Congratulations, Jayson! Since we started earlier this year, Jayson has made this list nine times, meaning that his work has been widely shared, liked, and otherwise spreading influence in the digital marketing world.

This week’s winners of the influencer awards are featured here on johnlincoln.marketing, as are all of the winners, here: http://johnlincoln.marketing/influencer-awards-leaders/.

Influencer Awards, This Week’s 10 Best Articles

1. Google warns it will crack down on “intrusive interstitials” in January – Barry Schwartz

(First Time Article Influencer Award Winner)

Barry Schwartz

Barry Schwartz

In this article Barry Schwartz reports on how Google plans to place a new penalty on “intrusive interstitials” affecting mobile web pages to reinforce its mobile search experience emphasis. He also explains what is likely to trigger the penalty and how to ensure you’re not being intrusive according to Google.

2. Calculating the ROI of Customer Engagement – Rachel Happe

(First Time Article Influencer Award Winner)

Rachel Happe

Rachel Happe

In this piece Rachel Happe urges marketers to move away from a simplistic bimodal view of customer engagement which isn’t so manageable from an ROI perspective towards a more sophisticated understanding of customer engagement with more defined, measurable behaviors.

3. The 10 greatest digital marketing stats we’ve seen this week – Nikki Gilliland

(First Time Article Influencer Award Winner)

Nikki Gilliland

Nikki Gilliland

In this post Nikki Gilliland shares a roundup of digital marketing statistics on analytics practices, brand loyalty, connecting online and in-person shopping experiences, mobile purchasing practices, and other relevant issues.

4. 4 Tips From a 26-Year-Old Who Built a $10 Million Consulting Business – Jonathan Long

(Second Time Article Influencer Award Winner)

Jonathan Long

Jonathan Long

In this article Jonathan Long tells the story of entrepreneur Sam Ovens, a young entrepreneur who failed at three businesses before experiencing wild success at his fourth venture. This post boils down the essential takeaways from Ovens.

5. 5 Ways to Improve Your Reach on Facebook – Larry Kim

(Second Time Article Influencer Award Winner)

Larry Kim

Larry Kim

In this post Larry Kim takes on the “impossible mission” of improving organic reach on Facebook, providing five actionable ways you can make a dent in the impossibility of the task.

6. How to ‘Un-Stock’ Your Photography: 8 Examples That’ll Change the Way You Choose Photos – Brada Barassi

(First Time Article Influencer Award Winner)

Brasa Barassi

Brasa Barassi

In this article Brada Barassi argues that using stock photos to visually represent broad concepts online makes content and campaigns more forgettable. She then positions a series of “real” photos next to generic stock photos to explain how you can use more authentic imagery in your campaigns to better effect.

7. 7 of the Coolest Experiential Marketing Campaigns We’ve Ever Seen – Amanda Zantal-Wiener

(First Time Article Influencer Award Winner)

Amanda Zantal-Wiener

Amanda Zantal-Wiener

In this piece Amanda Zantal-Wiener opens by describing what experiential marketing is and what makes it so effective. She then presents seven of the best experiential marketing campaigns that she’s run across and explains what makes them stand out from the rest.

8. Are Business Blogs Still Important in 2016? – Stephen Baldwin

(Second Time Article Influencer Award Winner)

Stephen Baldwin

Stephen Baldwin

In this article Stephen Baldwin explains why business blogs are still important in 2016, and are in fact more important than ever. He also describes why sacrificing a high quality blog and just going with social is such a mistake.

9. 6 Signs Your Content Marketing Strategy Is Failing – Jayson DeMers

(Ninth Time Article Influencer Award Winner)

Jayson DeMers

Jayson DeMers

In this post Jayson DeMers discusses six ways you can tell that your content marketing strategy may be in trouble, and goes into the details and nuances of each so you can really take action using the signs.

10. Optimizing your internal link structure – Dave Davies

(First Time Article Influencer Award Winner)

Dave Davies

Dave Davies

In this article Dave Davies provides a guide for structuring the internal links of your website since so many SEOs overlook internal links as they focus on building inbound links.

Congratulations to the this week’s influencers and to the Influencer of the Year, Jayson DeMers!