The most influential articles this week, as calculated by shares, engagement and manual review

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Hello again, and welcome to the Influencer Awards for this week. It’s time for this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. As always, I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing. Remember, you can keep track of how the weekly winners are doing overall here: http://johnlincoln.marketing/influencer-awards-leaders/.

Keep an eye on the leaderboard to track which of these influencers in marketing are moving ahead week by week. It’s been really exciting to see just how much great work those at the top of the list keep creating each and every week, and it’s been just as cool to see new influencers gain traction and keep the race interesting. I’ll be announcing the influencer of the year at the end of the year, so don’t forget to keep watching and to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. Use Big Data to Create Value for Customers, Not Just Target Them – Niraj Dawar

(First Time Article Influencer Award Winner)

Niraj Dawar

Niraj Dawar

In this article Niraj Dawar explains that businesses who only use big data to focus on predicting the customer’s next purchase are gaining little in the way of competitive advantage. Instead, he advises marketers to use big data to answer strategic questions about customer loyalty and relationships.

2. The 30 Things Customers Really Value – Eric Almquist

(First Time Article Influencer Award Winner)

Eric Almquist

Eric Almquist

In this piece Eric Almquist points out that while many businesses are always searching for the “big score” innovation they are missing out on the smaller things that customers truly value, and highlights 30 of those smaller, more attainable things.

3. Top 10 Profile Photo and Portrait Hacks Based on Science – Roger Dooley

(First Time Article Influencer Award Winner)

Roger Dooley

Roger Dooley

In this post Roger Dooley offers up a number of tips for planning and choosing your next publicity headshot or profile photo that are based in neuroscience so you will look as appealing and trustworthy as possible.

4. The State of Local SEO & Where to Focus Now – Casey Meraz

(First Time Article Influencer Award Winner)

Casey Meraz

Casey Meraz

In this article Casey Meraz reviews the findings of a new data-driven study on local SEO, discusses the state of local SEO as of right now, and offers actionable local SEO tips.

5. Why Marketing Is Not the Job for the Lazy – Lesya Liu

(Second Time Article Influencer Award Winner)

Lesya Liu

Lesya Liu

In this post Lesya Liu starts with the premise that marketers always need to push more and work harder given the natural inclination we all have to adapt to and ignore new forms of marketing, and describes the strategies that allow marketers to stay on top of the game.

6. 3 Tips on How to Improve Your Instagram Posts (from Instagram) – Andrew Hutchinson

(Fifth Time Article Influencer Award Winner)

Andrew Hutchinson

Andrew Hutchinson

In this article Andrew Hutchinson discusses three key tips for improving your Instagram posts according to the platform’s “Creative Series,” which is designed to help brands perform better on the platform. Although Instagram’s advice in its latest installment targets direct response ads, the tips work for just about any brand activity on the platform.

7. 10 Factors Fueling The Rise Of Marketing Technologists – Louis Columbus

(Third Time Article Influencer Award Winner)

Louis Columbus

Louis Columbus

In this piece Louis Columbus presents the key insights from “Modernizing the Mix: Transforming Marketing Through Technology and Analytics,” the recent DataXu study, which focuses on marketing technologists and their role in the larger industry.

8. The secret to writing awesome local content – Greg Gifford

(Second Time Article Influencer Award Winner)

Greg Gifford

Greg Gifford

In this article Greg Gifford explores how local businesses can create better content and excellent website copy to boost their local SEO results.

9. 10 Free SEO Resources Every Marketer Should Use – Jayson DeMers

(Seventh and Eighth Time Article Influencer Award Winner)

Jayson DeMers

Jayson DeMers

Just like it sounds, in this post Jayson DeMers highlights 10 free SEO resources that all marketers can use, and discusses what each one does.

10. Why links are still the core authority signal in Google’s algorithm – Jayson DeMers

In this article Jayson DeMers discusses how and why link metrics are still at the heart of Google’s ranking algorithm in terms of authority as they’ve always been, and explores whether any other ranking signals have the potential to surpass link metrics.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.