The most influential articles this week, as calculated by shares, engagement and manual review

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Welcome back to the Influencer Awards, everyone. It’s time again for this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. As usual, I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing. Don’t forget, you can keep track of how the weekly winners are doing overall here: http://johnlincoln.marketing/influencer-awards-leaders/.

Keep watching the leaderboard to see which of these marketing influencers are taking (or keeping) the lead week by week. Each and every week those at the top of the list keep creating great work that people share, but each and every week we gain new influencers too, so the race stays active. I’ll be announcing the influencer of the year at the end of the year, so don’t forget to keep watching and to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. How Google Analytics ruined marketing – Samuel Scott

(Second Time Article Influencer Award Winner)

Samuel Scott

Samuel Scott

In this article Samuel Scott explains why Google Analytics is to blame for marketers in the high-tech world failing to understand the difference between marketing content, marketing channels, and marketing strategies. He argues that too many tech marketers look at the wrong metrics, favor the wrong channels, and ignore the differences between strategies and channels at their own peril.

2. How Nike Brilliantly Ruined Olympic Marketing Forever – Robert Klara

(First Time Article Influencer Award Winner)

Robert Klara

Robert Klara

In this piece Robert Klara details the strict regulations that surround marketing and the Olympic games and describes the origins of the current state of affairs in the 1996 Nike ad campaign surrounding the games.

3. 6 Video Marketing Tips to Maximize Your Impact – Justin Kerby

(First Time Article Influencer Award Winner)

Justin Kerby

Justin Kerby

In this post Justin Kerby covers six tips for improving video content performance in your social media marketing strategy by optimizing videos for more engagement and views.

4. Here’s How to Use Your Daily Habits For Writing Better Content in Less Time – Lesley Vos

(First Time Article Influencer Award Winner)

Lesley Vos

Lesley Vos

In this article Lesley Vos, a daily writer and content creator, breaks down her daily writing habits and discusses how to maximize these to produce better content in less time.

5. Expanded Text Ads: from quirks to testing methods & early results, what we know so far – Ginny Marvin

(Fourth Time Article Influencer Award Winner)

Ginny Marvin

Ginny Marvin

In this post Ginny Marvin covers what industry experts have learned so far from their work and from Google itself about the new expanded text ads format and how it performs compared to the standard format as it is implemented, tested, and evaluated by the pros.

6. 4 Ways to Improve Your Facebook Ad Campaigns – Gavin Bell

(First Time Article Influencer Award Winner)

Gavin Bell

Gavin Bell

In this article Gavin Bell Do provides four ways to improve your Facebook ad campaign to maximize your return on your investment.

7. 5 Powerful Social Media Hacks to Ramp Up Your Digital Strategy – Nicole Boyer

(First Time Article Influencer Award Winner)

Nicole Boyer

Nicole Boyer

In this piece Nicole Boyer explores five hacks you can use on social media to give your digital strategy a boost, including making engaged followers VIPs, embracing content curation, and working the right ways with influencers.

8. How Content Marketing Has Evolved in Six Years – Ann Gynn

(Second Time Article Influencer Award Winner)

Ann Gynn

Ann Gynn

In this article Ann Gynn shares the views of leading content marketers who are slated to attend Content Marketing World on how content marketing has changed in the six years since the conference has been in existence, focusing on changes in tools, tactics, platforms, and strategies.

9. SEO and the CMO: Communication and board room metrics that matter – Jim Yu

(Second Time Article Influencer Award Winner)

Jim Yu

Jim Yu

In this post Jim Yu explains how SEOs can best secure investment for their work and show its value by translating their internally tracked data into metrics that will be meaningful for C-suite players.

10. 4 Lessons Usain Bolt Can Teach About Personal Branding – Ryan Erskine

(First Time Article Influencer Award Winner)

Ryan Erskine

Ryan Erskine

In this article Ryan Erskine presents Usain Bolt as a fantastic example of not only a person at the top of his field, but also someone who is masterful with personal branding. He distills four key personal branding lessons from Usain Bolt in this post.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.