The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Welcome back. It’s time again for this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. Just as usual, I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing, and you can keep track of how the weekly winners are doing overall here: http://johnlincoln.marketing/influencer-awards-leaders/.

Remember, keep watching the leaderboard to see which marketing industry influencers are pulling ahead of the rest of the pack. Every week new influencers join the race while familiar faces gain traction, so it’s really getting interesting. I’ll be announcing the influencer of the year at the end of the year, so don’t forget to keep watching and to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. Fix Your Social Media Strategy by Taking It Back to Basics – Keith A. Quesenberry

(Second Time Article Influencer Award Winner)

Keith A. Quesenberry

Keith A. Quesenberry

In this article Keith A. Quesenberry tackles the issue of why marketers remain uncertain about social media strategies, management, and integration despite the fact that spending in this area continues to increase. His answer is that they modify fundamental marketing concepts for use with social media as a modern multi-directional, consumer-empowered platform.

2. The Best Ad Strategy for Pokemon Go Might Not Be What You Think: 4 reasons to consider an agnostic approach – Marie Goldstein

(First Time Article Influencer Award Winner)

Marie Goldstein

Marie Goldstein

In this piece Marie Goldstein argues that the success of Pokemon Go might signal a shift in the way we advertise, not just in that it uses AR and bridges the gap between online and offline realities, but in that it takes a very generalized approach.

3. 38+ Examples of Brands Doing Great Content – Ann Gynn

(First Time Article Influencer Award Winner)

Ann Gynn

Ann Gynn

In this post Ann Gynn presents a roundup of brands who are crushing content marketing in the words of a number of marketing contributors who know their business. This piece includes a lot of great inspiration.

4. 3 signs your landing page copy is leaving your visitors high and dry – Khalid Saleh

(Second Time Article Influencer Award Winner)

Khalid Saleh

Khalid Saleh

In this article Khalid Saleh explains why your landing page copy might be the reason your PPC landing pages get great traffic but fail to convert. He also shows you how you can fix the problem.

5. The 8 Essential Skills a Marketer Needs to Be Successful Today – John White

(First Time Article Influencer Award Winner)

John White

John White

In this post John White contrasts the the skill-set of a modern marketer with the old-school idea of the marketer as creative, citing eight must have skills of today’s marketing professional.

6. The art of link building: Why creating connections is the key to success – Ryan Shelley

(Second Time Article Influencer Award Winner)

Ryan Shelley

Ryan Shelley

In this article Ryan Shelley describes the ways that creating lasting connections in order to provide real value is the route to better, more sustainable link building, and that this pursuit should be replacing the simple chase for the individual backlink.

7. Daymond John’s 5 Best Tactics for Marketing a New Product – Corey Ferreira

(First Time Article Influencer Award Winner)

Corey Ferreira

Corey Ferreira

In this piece Corey Ferreira shares the best strategies and tips for marketing a new product he learned from his sit down with Shark Tank star, business owner, and investor Daymond John.

8. Pokémon Go, augmented reality and the future of local marketing – Brian Smith

(First Time Article Influencer Award Winner)

Brian Smith

Brian Smith

In this article Brian Smith explores what the popular Pokemon Go might mean for local marketers, including the issues of bidding for lures, the ownership of virtual space, and why local businesses must ensure that their geolocations are precise.

9. (Case Study) This SEO Checklist = 48.7% More Organic Traffic – Brian Dean

(First Time Article Influencer Award Winner)

Brian Dean

Brian Dean

In this case study Brian Dean details the SEO checklist he uses for every client in the context of it’s massive success for his client, Proven.com, who used it to improve their organic traffic by 48.7 percent over the course three weeks. He also provides a detailed step-by-step guide to how Proven.com did it.

10. 5 Ways to Incorporate Virtual Reality Into Your Marketing Plan – Elena Titova

(First Time Article Influencer Award Winner)

Elena Titova

Elena Titova

Just as the title suggests, in this post Elena Titova describes five ways you might be able to incorporate virtual reality into your marketing plan, such as creating a VR game or APP or making a 360 degree video.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.