The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Hello everyone! That’s right: it’s time once again for this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. As always the week’s winners of the influencer awards I’m featuring can be found here on johnlincoln.marketing, and you can keep track of how the weekly winners are doing overall here: http://johnlincoln.marketing/influencer-awards-leaders/.

Remember, keep your eye on the leaderboard so you can see how the competition among marketing industry influencers is unfolding so far this year. Once again there are a lot of new faces this week, so it’s really still anyone’s game. I’ll be announcing the influencer of the year at the end of the year, so don’t forget to keep watching and to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. 26 WordPress Plugins for Social Media Marketers – Ana Gotter

(Fourth Time Article Influencer Award Winner)

Ana Gotter

Ana Gotter

In this post Ana Gotter illustrates how you can improve the functionality of your WordPress blog by customizing it with 26 easy-to-use plugins that are especially useful for marketers.

2. Using Pokémon GO for Local Marketing – Stephen Baldwin

(First Time Article Influencer Award Winner)

Stephen Baldwin

Stephen Baldwin

In this piece Stephen Baldwin explains how local retailers and other local businesses can learn to use the AR (Augmented Reality) game Pokémon GO and breaks down the process step by step. (Given that in a matter of days the game eclipsed Instagram, Tinder, and Twitter in popularity, it’s no wonder businesses and marketers are trying to get into the act.)

3. 95 Awesome Social Media Facts You Should Not Ignore – Jeff Bullas

(Fourth Time Article Influencer Award Winner)

Jeff Bullas

Jeff Bullas

In this post Jeff Bullas presents a seriously hefty list of exciting social media trends and product directions that are now emerging to impact those working in marketing and describes the importance of these facts for marketers.

4. 4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing – Aaron Agius

(Second Time Article Influencer Award Winner)

Aaron Agius

Aaron Agius

In this article Aaron Agius discusses ways that marketers can avoid feeling overwhelmed by the sheer amount of analytic social media data from Facebook and Twitter and points out which metrics are most important to maximizing engagement, reach, and visibility on the two major platforms.

5. A Guide to Sampling in Google Analytics – Tom Capper

(First Time Article Influencer Award Winner)

Tom Capper

Tom Capper

In this post Tom Capper explains what sampling is and how it works in the context of Google Analytics, and why you can’t always trust sampled GA results. He then shows you how to recognize when sampling is affecting your GA results, how to understand how that impacts your work, and finally how to avoid it.

6. Not Good at Sales? Here Are 5 Easy Ways to Get More Clients – Han-Gwon Lung

(First Time Article Influencer Award Winner)

Han-Gwon Lung

Han-Gwon Lung

In this article Han-Gwon Lung discusses why most people are bad at selling, and describes how he went through his own sales renaissance to become great at sales. He provides five solid strategies plus a final point to conclude with that anyone in marketing can use for lead generation.

7. To Increase Sales, Get Customers to Commit a Little at a Time – Frank V. Cespedes and David Hoffeld

(First Time Article Influencer Award Winners)

Frank V. Cespedes

Frank V. Cespedes

David Hoffeld

David Hoffeld

In this piece Frank V. Cespedes and David Hoffeld explain that parallel streams rather than the traditional sales funnel are a more realistic way of thinking about how consumers decide to buy. For this reason, they argue that waiting until the end of the process to overcome objections is a mistake, and that marketers and salespeople should aim for incremental commitments from buyers.

8. The 15 Most Popular Myths About International SEO, Debunked – Kaitlin McMichael

(First Time Article Influencer Award Winner)

Kaitlin McMichael

Kaitlin McMichael

In this article Kaitlin McMichael puts various myths and misconceptions about international SEO to rest by exploring why the topic is so confusing, and explaining how to apply the right international SEO tactics and strategies to your website.

9. Instagram Business Profiles: How to Set Up and Analyze Your Activities – Kristi Hines

(Seventh Time Article Influencer Award Winner)

Kristi Hines

Kristi Hines

In this piece Kristi Hines explains how to switch to an Instagram business profile and explores which features business owners and marketers in particular will find useful in this kind of profile.

10. The key to local SEO – Greg Gifford

(First Time Article Influencer Award Winner)

Greg Gifford

Greg Gifford

In this post Greg Gifford explains how to spend less time on SEO emergencies and more time on other work by engaging in high level client education on local SEO.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.