The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Hello everyone! It’s time once again for this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. As usual you can find the week’s winners of the influencer awards I’m featuring here on johnlincoln.marketing, and you can keep track of how the weekly winners are doing here: http://johnlincoln.marketing/influencer-awards-leaders/.

Remember to watch the leaderboard so you can see who’s who among marketing industry influencers so far this year. There are so many new faces this week, and many influencers are in strong positions right now. We have months to go in 2016, and anything can happen, so keep watching. I’ll be announcing the influencer of the year at the end of the year, so don’t forget to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. The 1 Painfully Obvious Reason Nobody Follows You on Social Media – Nicolas Cole

(First Time Article Influencer Award Winner)

Nicolas Cole

Nicolas Cole

In this post Nicolas Cole explains why businesses need to do social media right or not at all, and describes exactly what he means by doing it right.

2. 6 Ways to Improve Your Facebook Ads – Antonio Calero

(First Time Article Influencer Award Winner)

Antonio Calero

Antonio Calero

In this piece Antonio Calero explains how to improve Facebook ad performance using key insights and Facebook metrics to see how users engage with and respond to your ads to more effectively optimize your campaigns.

3. 28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them) – Courtney Seiter

(First Time Article Influencer Award Winner)

Courtney Seiter

Courtney Seiter

In this post Courtney Seiter provides an inspiring list of 28 successful and interesting marketing experiments and campaigns and the people behind them.

4. One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel – Jeremy Gottlieb

(First Time Article Influencer Award Winner)

Jeremy Gottlieb

Jeremy Gottlieb

In this somewhat technical yet incredibly useful article Jeremy Gottlieb provides a formula for using Excel to categorize data for your SEO work. It makes it much faster and easier to present your data and pull insights from it.

5. 7 New Marketing Influencers You Should be Following in 2016 (But Probably Aren’t) – Brad Smith

(First Time Article Influencer Award Winner)

Brad Smith

Brad Smith

In this post Brad Smith argues that it’s the new influencers in marketing that often add the most value the discussion and describes 7 of the best new influencers in the industry right now.

6. 4 Reasons LinkedIn Premium Is Good for Marketers – Viveka von Rosen

(First Time Article Influencer Award Winner)

Viveka Von Rosen

Viveka Von Rosen

In this article LinkedIn expert Viveka von Rosen discusses four ways that LinkedIn Premium can help businesses improve their marketing enough to justify moving from the free version of LinkedIn to a LinkedIn Premium account.

7. Why You Need to Start Video Marketing Now – Sam Oh

(Second Time Article Influencer Award Winner)

Sam Oh

Sam Oh

In this piece Sam Oh explains why video marketing is essential for every business and how to get started in the video marketing world.

8. The Goldilocks Theory of Product Success – Jonah Berger

(First Time Article Influencer Award Winner)

Jonah Berger

Jonah Berger

In this article Jonah Berger distinguishes between being different and being optimally distinct, and marketing your business as such, as cites this as the Goldilocks Theory of Product Success powering successful case studies such as the Toyota Prius and Chobani Greek yogurt.

9. SEO is as dirty as ever – Patrick Stox

(Second Time Article Influencer Award Winner)

Patrick Stox

Patrick Stox

In this piece Patrick Stox shares his SEO horror stories and argues that although SEO has gained credibility over time, black-hat practitioners and spammers still give it a bad name.

10. 6 Browser Extensions for Busy Social Media Marketers – Greg Daily

(First Time Article Influencer Award Winner)

Greg Daily

Greg Daily

In this post Greg Daily describes six browser extensions that marketers can use to increase productivity and simplify their marketing campaigns.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.