The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Hello everyone, I hope you’re ready for this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. As usual I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing, and you can keep track of how the weekly winners are doing here: http://johnlincoln.marketing/influencer-awards-leaders/.

Remember to watch the leaderboard so you know which influencers are having the most impact on the marketing industry so far this year. There are multiple influencers in strong positions right now and new faces every week, and as I’ve said in the past, anything can happen, so keep watching. I’ll be announcing the influencer of the year at the end of 2016, so don’t forget to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. 26 Ways to Use Video for Your Social Media Marketing – Ana Gotter

(Third Time Article Influencer Award Winner)

Ana Gotter

Ana Gotter

In this post Ana Gotter explains no less than 26 strategies for adding video to your social media marketing with the aim of increasing engagement and video views.

2. 3 Tips to Improve the Search Ranking for Your Blog Posts – Ann Smarty

(Second Time Article Influencer Award Winner)

Ann Smarty

Ann Smarty

In this piece Ann Smarty provides tips and tools for improving your SEO game for your blog posts. She focuses on better ranking for specific keywords for blog posts and concrete strategies you can implement right now.

3. How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About – Whiteboard Friday – Rand Fishkin

(Eighth Time Article Influencer Award Winner)

Rand Fishkin

Rand Fishkin

In this installment of Whiteboard Friday Rand Fishkin focuses on bridging the gap between SEOs and business executives by showing how to translate marketing concepts into data, metrics, and KPIs that mean something to those not well-versed in SEO (and justify your hard work as a result).

4. Top 10 Most Shared Content Marketing Resources That Could Transform Your Business – Jeff Bullas

(Third Time Article Influencer Award Winner)

Jeff Bullas

Jeff Bullas

In this article Jeff Bullas describes the ten most shared “must read” posts on content marketing according to BuzzSumo and provides a short summary of why each is worth your time. It’s a useful distillation of some recent content marketing greatest hits.

5. 8 Tips to Grow Your Business Using Social Media – Timothy Sykes

(First Time Article Influencer Award Winner)

Timothy Sykes

Timothy Sykes

In this post entrepreneur Timothy Sykes provides eight of his best tips for using social media to expand a business; they are geared towards entrepreneurs running any size or kind of business.

6. 9 Social Media Marketing Trends That Could Make or Break Your Business in 2017 – Lee Odden

(First Time Article Influencer Award Winner)

Lee Odden

Lee Odden

In this article Lee Odden discusses which social media marketing trends in particular business owners should pay attention to now and master for more success in 2017 (and why).

7. How Local Content is Helping SMBs Keep Big Brands at Bay – Ronell Smith

(First Time Article Influencer Award Winner)

Ronell Smith

Ronell Smith

In this piece Ronell Smith explains how local SMBs can more ably compete with big brands in their respective areas by focusing on quality as they plan and create content, positioning themselves as local experts, and getting more personal in their approach. He also provides examples of these local content strategies.

8. Angie’s List is now free: What this change means for your business – Brian Patterson

(First Time Article Influencer Award Winner)

Brian Patterson

Brian Patterson

In this post Brian Patterson explains why business owners may need to incorporate Angie’s List into their local SEO strategy now that the site has removed their paywall.

9. The 10+ biggest things to happen in PPC so far in 2016 – Ginny Marvin

(Third Time Article Influencer Award Winner)

Ginny Marvin

Ginny Marvin

In this article Ginny Marvin reviews the various 2016 announcements, which culminated at the May Google Performance Summit, of big launches, feature updates, and news in the search marketing world. From Google AdWords changes to Microsoft’s Bing Ads, each of the big changes are here.

10. 7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them – Jayson DeMers

(Fifth Time Article Influencer Award Winner)

Jayson DeMers

Jayson DeMers

In this post Jayson DeMers explains how to improve your business’s overall branded search visibility for users who already know your brand and other searchers with knowledge in your industry. He emphasizes producing search results that influence higher conversion and click-through rates while favoring your brand more strongly.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.