The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Welcome back, everybody! It’s time once again for this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. As always I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing, and you can see how the weekly winners are doing here: http://johnlincoln.marketing/influencer-awards-leaders/.

Remember to keep track of the leaderboard so you know who’s influencing the most so far. There are several influencers in strong positions right now, but with competition like this and six months to go, anything can happen. I’ll be announcing the influencer of the year at the end of 2016, so don’t forget to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. 10 Ways to Use Snapchat for Business – Andrew Hutchinson (Fourth Time Article Influencer Award Winner)

Andrew Hutchinson

Andrew Hutchinson

If it seems like you’ve been seeing a lot about SnapChat marketing everywhere lately, that’s because it’s among the hottest marketing trends of 2016; in this article Andrew Hutchinson provides an in-depth discussion of 10 ways just about any business owner can market with SnapChat.

2. Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday – Rand Fishkin

(Seventh Time Article Influencer Award Winner)

Rand Fishkin

Rand Fishkin

In this post Rand offers a fairly detailed look at core strategies for marketing with long tail keywords, including everything from an overall content strategy that makes better use of long tail keywords and niche-specific SEO.

3. 8 SEO and Social Media Trends You Need to Know About – Jayson DeMers

(Fourth Time Article Influencer Award Winner)

Jayson DeMers

Jayson DeMers

In this piece Jayson DeMers takes a look at 8 trends in social media and SEO that are dominating the marketing industry in 2016, including real-time engagement tools like live video, voice search, and social commerce.

4. 3 Ways to Use Live Video for Small Businesses – Justin Lafferty

(First Time Article Influencer Award Winner)

Justin Lafferty

Justin Lafferty

In this post Justin Lafferty explores how to use live video for marketing from a small business perspective with an eye towards connecting with customers in a more personal way.

5. Do Small-Business Owners Even Need a Personal Brand? – Brian Sutter

(Third Time Article Influencer Award Winner)

Brian Sutter

Brian Sutter

In this post Brian Sutter argues that not every small business needs a personal brand, and then goes on to describe when personal brands do and don’t make sense, what personal brands can do for small businesses, what personal brands for small businesses should look like, and how to build this kind of small business personal brand.

6. 55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks – Ash Read

(Second Time Article Influencer Award Winner)

Ash Read

Ash Read

In this article Ash Read discusses why sessions and page views might not be the right metrics to focus on when it comes to content strategy and assessing content success and argues instead for a focus on adding value with content.

7. 7 types of keywords to boost your SEO strategy – Ryan Shelley

(First Time Article Influencer Award Winner)

Ryan Shelley

Ryan Shelley

In this piece Ryan Shelley explains how and why to classify keywords using an industry-focused and personalized approach.

8. Top 5 Lead-Generating Ideas for Your Content Marketing – Neil Patel

(Fifth Time Article Influencer Award Winner)

Neil Patel

Neil Patel

In this post Neil Patel outlines the best methods for using content marketing for lead generation in the wake of Google’s Penguin and Panda updates. Specifically, he addresses which kinds of content do and don’t produce results and describes how to capture leads with content step by step.

9. Stop Making These 6 Content Marketing Mistakes – John Rampton

(Eighth Time Article Influencer Award Winner)

John Rampton

John Rampton

In this article John Rampton describes some of the most common reasons he frequently sees content marketing failing and instructs readers on how to identify, correct, and prevent them for ongoing content strategies.

10. 15 Hidden Snapchat Hacks & Features You’ll Wish You Knew About Sooner – Lindsay Kolowich

(First Time Article Influencer Award Winner)

Lindsay Kolowich

Lindsay Kolowich

Just like the title suggests, this article explains how to use 15 lesser-known SnapChat features, many of which are useful to marketers.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.