The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Here they are: this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. Just as always I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing, and like every other week you can see how the weekly winners are doing here: http://johnlincoln.marketing/influencer-awards-leaders/.

Don’t miss the action on the leaderboard; there you can see who’s gaining on the top slots. The competition is really staying brisk, and I’ll be announcing the influencer of the year at the end of the year. Don’t forget to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. Instagram officially announces its new business tools – Sarah Perez

(Second Time Article Influencer Award Winner)

Sarah Perez

Sarah Perez

This article discusses the new Instagram tools for business users, including new analytics, business profiles, and how to use the app to turn Instagram posts into ads directly.

2. 7 essential Google Analytics reports every marketer must know – Khalid Saleh

(First Time Article Influencer Award Winner)

Khalid Saleh

Khalid Saleh

In this piece Khalid Saleh shows us how to use 7 key Google Analytics reports that every marketer should know in order to use GA to its full potential—and how to make sure you’re getting the results you ought to be from GA.

3. 9 Tips for Creating an Awesome Brand – John Rampton

(Fourth Time Article Influencer Award Winner)

John Rampton

John Rampton

These nine tips from John Rampton help you get beyond the basics that every brand needs—things like logo and color scheme work—and into more subtle marketing tactics like building an online platform and consistency in branding.

4. Leverage the Undeniable Power of Video Marketing on All Platforms – Lesya Liu

(First Time Article Influencer Award Winner)

Lesya Liu

Lesya Liu

This post provides instructions for how entrepreneurs can use their limited time and budget resources wisely to leverage the power of video content on the social media platforms they’re already using before expanding into new channels.

5. 5 Instagram Changes: What Marketers Need to Know – Kristi Hines

(Sixth Time Article Influencer Award Winner)

Kristi Hines

Kristi Hines

This piece offers a detailed look at the latest Instagram changes including the updates to its ad products, the new logo, the news feed algorithm changes, and the video features. It also analyzes how the changes affect marketers in particular and offers strategies.

6. Title Tag Length Guidelines: 2016 Edition – Dr. Pete Myers

(First Time Article Influencer Award Winner)

Dr. Pete Myers

Dr. Pete Myers

This post offers an in-depth discussion of the changes Google has been making to the width of the left-hand column and how that may impact title tag length guidelines.

7. 4 Ways to Win at Local Content Marketing – Aaron Agius

(First Time Article Influencer Award Winner)

Aaron Agius

Aaron Agius

This article describes four sound tactics for winning over local customers with your content marketing including focusing on reviews and featuring local experts.

8. How to Research the Path to Customer Purchase – Whiteboard Friday – Rand Fishkin

(Fifth Time Article Influencer Award Winner)

Rand Fishkin

Rand Fishkin

This post discusses the details of the buying process, offering a higher-level examination of the path to customer purchase. It also provides recommended tools and workflows to help you master the process.

9. 5 Tips for Better Facebook Live Broadcasts – Jeff Ente

(First Time Article Influencer Award Winner)

Jeff Ente

Jeff Ente

In this piece Jeff Ente discusses how you can get the most out of your Facebook Live broadcasts in five ways, and describes how to prepare, promote, and optimize your live broadcasts.

10. 8 Companies That Can Fuel Your Influencer Marketing – Ilya Pozin

(First Time Article Influencer Award Winner)

Ilya Pozin

Ilya Pozin

This article profiles seven companies who are leading in the influencer marketing department and describes how their strategies are shaping best practices; it also explores what other businesses can learn from their successes gaining influence from the right people in various niches.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.