The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Hello everybody! We are halfway through 2016—I know, I can’t believe it either—and here are this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing, and just as always you can see how the weekly winners are doing here: http://johnlincoln.marketing/influencer-awards-leaders/.

Remember to keep your eye on the leaderboard to see who’s leading the pack. I know we’re going to continue to see this high level of competition for the rest of the year, too. At the end of the year I’ll be announcing the influencer of the year, so don’t forget to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. Should You Use Hashtags on Facebook? Here’s What the Research Says – Andrew Hutchinson (Third Time Article Influencer Award Winner)

Andrew Hutchinson

Andrew Hutchinson

In this article Andrew Hutchinson discusses the ins and outs of hashtags for social media marketing on Facebook, specifically, since the platform has tried to make them part of its search and discovery process. It goes into whether using them on FB will get you more reach and how to use them if you decide to give it a try.

2. 9 Time-Saving Tools for Social Media Marketers – Aaron Orendorff

(First Time Article Influencer Award Winner)

Aaron Orendorff

Aaron Orendorff

Almost anyone engaging in social media marketing needs to automate and minimize their time spent on repetitive social media tasks while maintaining a personal touch. That’s where this article comes in; Aaron Orendorff discusses nine tools for saving time on social media while maintaining a human presence.

3. How the Future of Mobile Search Is Unfolding This Year and Beyond – John Rampton

(Seventh Time Article Influencer Award Winner)

John Rampton

John Rampton

In this piece John Rampton describes what the mobile search revolution means for marketers and how mobile SEO including content creation, keyword research, and device targeting will be impacted. This post provides a nice overview of current trends in mobile search from a perspective that is useful for marketers.

4. Why Every Marketer in 2016 Needs to Be a (Part-Time) Designer: 53 Design Terms and Tips to Level-Up – Ash Read

(First Time Article Influencer Award Winner)

Ash Read

Ash Read

This is a really useful “crash course” for marketers on basic design terms and principles and what they mean. In this piece Ash Read describes what 53 important design concepts mean for marketers who want to improve their use of images on social media platforms.

5. 5 Tools to Measure Social Media ROI – Ana Gotter

(Second Time Article Influencer Award Winner)

Ana Gotter

Ana Gotter

In this post, Ana Gotter discusses 5 tools for the complete and accurate measurement of social media ROI and shows readers exactly how they work.

6. The voice search explosion and how it will change local search – Wesley Young

(First Time Article Influencer Award Winner)

Wesley Young

Wesley Young

In this article Wesley Young explores why voice search usage is experiencing unprecedented growth, and how it differs from more traditional keyword searches. He also delves into the challenges voice search usage holds for local businesses.

7. Using Google Tag Manager to Dynamically Generate Schema/JSON-LD Tags – Chris Goddard

(First Time Article Influencer Award Winner)

Chris Goddard

Chris Goddard

Just like it sounds, this post describes how to use Google Tag Manager to dynamically generate Schema/JSON-LD tags—a great way to add microdata to your page without directly bothering with the code. It provides very detailed, step by step instructions and lots of images and examples.

8. 6 New Social Media Marketing Tools the Experts Use. You Should, Too. – Neil Patel

(Fourth Time Article Influencer Award Winner)

Neil Patel

Neil Patel

In this piece Neil Patel outlines the latest in new tools for creative engagement and tracking being used by social media marketers; it’s his shortlist of the best social media tools for marketers in 2016.

9. 5 Trends That Are Radically Reshaping Shopper Marketing – T. L. Stanley

(First Time Article Influencer Award Winner)

T.L. Stanley

T.L. Stanley

In this article T. L. Stanley covers the newest concepts, programs, and tactics that retailers are employing to win over shoppers today, including the use of virtual reality high tech shopping options like smart dressing rooms and cognitive computing that allows brick and mortar stores to recognize shoppers and make shopping suggestions just like a website would based on metadata.

10. 5 Dos and Don’ts of Thought Leadership Marketing – Ben Simkin

(First Time Article Influencer Award Winner)

Ben Simkin

Ben Simkin

In this piece Ben Simkin reports on five dos and don’ts from thought leadership expert Danielle Sabrina for marketers who want to make use of thought leadership in their campaigns. There are some subtle differences here between thought leadership and influencer marketing, but these recommendations are useful in both cases.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.