The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Hi everyone! Here are this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. As always, I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing, and just like every week you can see how the weekly winners are doing here: http://johnlincoln.marketing/influencer-awards-leaders/.

Remember to watch the leaderboard to see who’s showing the most influence. It’s been amazing to see this level of competition all year and I’m confident that this is going to continue. I’m looking forward to announcing the influencer of the year at the end of the year, so don’t forget to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App – Christopher Heine

(First Time Article Influencer Award Winner)

Christopher Heine

Christopher Heine

In this article Christopher Heine breaks down how Snapchat’s new ads are going to work and how pricing will be structured. He also discusses how the change will impact the platform as a whole in the coming year and other changes that we are likely to see influencing how marketers use the app.

2. The importance of micro-moments: The mobile customer journey – Jim Yu

(First Time Article Influencer Award Winner)

Jim Yu

Jim Yu

In this post Jim Yu explains how marketers are using search data on four types of micro-moments—I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy—to out-serve the competition when it comes to mobile users.

3. 6 Video Tools to Ignite Your Social Marketing – Joanne Sweeney-Burke

(First Time Article Influencer Award Winner)

Joanne Sweeney-Burke

Joanne Sweeney-Burke

In this piece Joanne Sweeney-Burke provides a thorough discussion of six of the best tools for creating engaging video content on social media including detailed screenshots and how-tos for each.

4. The Microsoft-LinkedIn Deal: What it means for advertisers – Ginny Marvin

(Second Time Article Influencer Award Winner)

Ginny Marvin

Ginny Marvin

This report asks and answers the question of what the Microsoft-LinkedIn deal and its blending of these two huge professional data sources could mean for advertisers.

5. How Storytelling Can Ramp Up Your Online Marketing Strategy – John Rampton

(Sixth Time Article Influencer Award Winner)

John Rampton

John Rampton

In this post John Rampton shares how businesses can tell stories to get their voices heard and brands known. He then provides several examples of brands who are extremely successful at using storytelling as part of their online marketing efforts and breaks down the details of what’s working for them.

6. 7 e-commerce SEO trends we’re seeing in 2016 – Jayson DeMers

(Third Time Article Influencer Award Winner)

Jayson DeMers

Jayson DeMers

In this article Jayson DeMers details a list of seven important trends in SEO that are particularly important to the e-commerce industry and explains how to make the most of them.

7. Do Website Engagement Rates Impact Organic Rankings? – Larry Kim

(First Time Article Influencer Award Winner)

Larry Kim

Larry Kim

This post describes the relationship between engagement rates (like time on site and bounce rate) and rankings, and explains how to see the data that shows you how you’re doing in this area.

8. 8 Instagram Tools to Create, Manage, and Analyze Your Marketing Results – Jonathan Chan

(First Time Article Influencer Award Winner)

Jonathan Chan

Jonathan Chan

In this article Jonathan Chan reveals eight tools for analyzing, creating, and managing your Instagram marketing campaign with the detailed screenshots and descriptions you’re used to seeing from SME.

9. What Marketers Need to Know About Chat Apps – Mark Schaefer

(First Time Article Influencer Award Winner)

Mark Schaefer

Mark Schaefer

In this article Mark Schaefer highlights the most important differences between traditional social media platforms and chat apps in terms of how they affect marketers, focusing on discoverability vs. interactivity and content orientation vs. person orientation.

10. Top 10 Tools for Reputation Marketing – Peter Daisyme

(First Time Article Influencer Award Winner)

Peter Daisyme

Peter Daisyme

In this piece Peter Daisyme briefly explains the value of reputation marketing and then identifies the top 10 tools he has used for reputation marketing, explaining how you can use them for the most impact.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.