The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

As always, I’ve got this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. Every week I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing, and as usual you can see how the weekly winners are doing here: http://johnlincoln.marketing/influencer-awards-leaders/.

Keep an eye on the leaderboard where you can see who’s taking the lead. The competition has been strong all year and it is showing no signs of slacking, so I’m looking forward to announcing the influencer of the year at the end of the year. Don’t forget to submit your best articles each week for consideration here (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. Artificial intelligence is changing SEO faster than you think – John Rampton

(Fifth Time Article Influencer Award Winner)

John Rampton

John Rampton

In this article John Rampton discusses how Google’s RankBrain AI machine learning algorithm is changing the SEO industry. He provides several clear examples of old SEO rules that no longer apply because of these changes and offers strategies for staying on top of the changes from an SEO perspective.

2. The Future Of Branding Is Debranding – Jasmine De Bruycker

(First Time Article Influencer Award Winner)

Jasmine De Bruycker

Jasmine De Bruycker

In this interesting piece Jasmine De Bruycker argues that native advertising and branded content is disingenuous and advocates instead for debranding and network thinking. Her approach is also reflective of a back to basics sense of branding.

3. SEO for Bloggers: How to Nail the Optimization Process for Your Posts – Whiteboard Friday – Rand Fishkin

(Sixth Time Article Influencer Award Winner)

Rand Fishkin

Rand Fishkin

In this post Rand Fishkin provides a step-by-step process for optimizing blog posts from generating new ideas to intended audience, and from keyword targeting to on-page factors. The idea here is to see the whole process as a strategic set of steps that you can follow even as a solo blogger.

4. Increasing customer loyalty: Strategies from Shanghai – Jeff Rajeck

(First Time Article Influencer Award Winner)

Jeff Rajeck

Jeff Rajeck

This report offers the results of roundtable discussions from both subject matter experts and client side marketers in Shanghai on strategies for increasing customer loyalty.

5. 5 Ways to Find More Time to Blog – Antonio Tooley

(First Time Article Influencer Award Winner)

Antonio Tooley

Antonio Tooley

This post offers five concrete strategies for making more time for blogging, all of which provide specific tools you can use and steps you can take to implement them.

6. Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer – Tom Scarda

(First Time Article Influencer Award Winner)

Tom Scarda

Tom Scarda

This article details the ways that Muhammad Ali became one of the world’s most recognized personalities because of his successful branding and provides clear takeaways for marketers based on the lessons learned from his branding.

7. Here’s How to Keep 301 Redirects from Ruining Your SEO – Logan Ray

(First Time Article Influencer Award Winner)

Logan Ray

Logan Ray

This post describes four ways 301 redirects could be hurting your SEO efforts and then shows you how to fix each problem.

8. How to Target Your Facebook Ads to Business Locations – Dennis Yu

(First Time Article Influencer Award Winner)

Dennis Yu

Dennis Yu

This piece Dennis Yu shows you exactly how to use workplace targeting to get your content and Facebook ads in front of the right people at the right companies.

9. Creating Instagram Ads in Power Editor: Your One-Stop Guide – Fleur Ottaway

(First Time Article Influencer Award Winner)

Fleur Ottaway

Fleur Ottaway

In this post Fleur Ottaway shows you how to gain more control over your Instagram ads using Facebook’s Power Editor to create Instagram ads and more easily reach a refined Instagram audience.

10. 4 Ways Richard Branson Does Social Media Better Than You – Diana Mitchell

(First Time Article Influencer Award Winner)

Diana Mitchell

Diana Mitchell

This article profiles Richard Branson’s success on social media and describes in some detail the ways it goes much deeper than likes and follows; Diana Mitchell breaks down the four best practices for social media that Branson follows as the major takeaway for this piece.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.