The most influential articles this week, as calculated by shares, engagement and manual review

John Lincoln Influencer Award

Ready or not, here come this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. As always I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing and you can see how the weekly winners are doing here: http://johnlincoln.marketing/influencer-awards-leaders/.

Keep following the leaderboard to see who’s gaining on the top slots. I love that the competition is heating up! I’ll be announcing the influencer of the year at the end of the year, so don’t forget to submit your best articles each week for consideration (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. The Emotional Combinations That Make Stories Go Viral – Kerry Jones, Kelsey Libert, and Kristin Tynski
(First, Second, and First Time Article Influencer Award Winners, respectively)

Kerry Jones

Kerry Jones

Kelsey Libert

Kelsey Libert

Kristin Tynski

Kristin Tynski

This article discusses research into the emotional factors that drive viral content, especially feelings of high dominance or being in control. The writers discuss the ways marketers can use this kind of research to craft better content that’s more likely to go viral.

2. Facebook’s busy May 2016 provides new opportunities for marketers – Andrew Chrysostom
(First Time Article Influencer Award Winner)

Andrew Chrysostom

Andrew Chrysostom

This piece discusses the most important Facebook changes that have rolled out since April’s F8 conference and what those changes mean for brands and their content strategies so far. For example, the article has a fairly detailed update on Facebook live, and a few other changing areas of the platform.

3. Twitter moves away from 140 characters, ditches confusing and restrictive rules – Sarah Perez
(First Time Article Influencer Award Winner)

Sarah Perez

Sarah Perez

In this article Sarah Perez discusses the imminent changes to the Twitter platform including the tweaks to the 140 character limit and which characters will and won’t be counted against the limit.

4. 7 Social Media Marketing Secrets No Marketer Wants to Admit – Jayson Demers
(Second Time Article Influencer Award Winner)

Jayson DeMers

Jayson DeMers

This post provides 7 “dark secrets” of social media marketing with the idea that marketers need to understand them for what they are—simple limitations to an incredibly important part of your marketing strategy.

5. Online Retailers Should Care More About the Post-Purchase Experience – Amit Sharma
(First Time Article Influencer Award Winner)

Amit Sharma

Amit Sharma

This piece characterizes the post purchase experience time period as the next frontier for online sellers and provides the example of Sephora who is making great use of this customer moment. It also provides four ways online merchants can maximize the post purchase experience for their customers.

6. How to Improve Your Facebook Ad Performance – Rocco Alberto Baldassarre
(First Time Article Influencer Award Winner)

Rocco Alberto Baldassarre

Rocco Alberto Baldassarre

This post offers excellent strategies for using Facebook Audience Insights to vastly improve the way your Facebook ads perform, resulting in more leads and sales.

7. 6 Visual Apps for Creating Social Media Content – Kristi Hines
(Fifth Time Article Influencer Award Winner)

Kristi Hines

Kristi Hines

This article describes six visual apps in a good amount of detail that you can use to create social media content on your mobile device, including Adobe Spark Video and Kanvas.

8. These 5 Startups Used Snapchat To Boost Their Brand (And So Can You) – Elizabeth Segran
(First Time Article Influencer Award Winner)

Elizabeth Segran

Elizabeth Segran

This post discusses five companies who are mastering Snapchat for their brands, and provides a useful takeaway based on each company.

9. Google AdWords to break up tablet & desktop and enable a mobile base bid – Ginny Marvin
(First Time Article Influencer Award Winner)

Ginny Marvin

Ginny Marvin

This post describes how Google AdWords users will now be able to set individual bid adjustments for each device type, not just your desktop. This way you can anchor your base keyword bid to whichever device is most important to your business, and then set different bid adjustments for all of your other devices, including mobiles and tablets.

10. The Landscape of Mobile Search is Changing – How Will You Adapt? – Bridget Randolph
(First Time Article Influencer Award Winner)

Bridget Randolph

Bridget Randolph

This article asks how user behaviors are changing SEO best practices and answers with discussions of four key areas in which Google is modifying its mobile search approach such as site speed and ranking based on mobile-friendliness. The author then follows up with advice about how to handle the modifications.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.