The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Ready for this week’s top ten articles on digital marketing, SEO, and related topics? Here are the ten best that I’ve pulled from around the web. As usual I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing and just like every week you can follow how the weekly winners are doing here: http://johnlincoln.marketing/influencer-awards-leaders/.

Things are starting to heat up here on the leaderboard as some repeat winners are showing up and new challengers appear week by week. At the end of the year I will be announcing the influencer of the year, so don’t forget to submit your best articles each week for consideration (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. 8 Old School SEO Practices That Are No Longer Effective – Whiteboard Friday – Rand Fishkin

(Third Time Article Influencer Award Winner)

Rand Fishkin

Rand Fishkin

Are you guilty of using tired old SEO strategies? Find out by reading this article (or watching the video) in which Rand Fishkin discusses eight SEO practices that are just not effective anymore and modern alternatives you should use instead.

2. Focus on Keeping Up with Your Customers, Not Your Competitors – Mark Bonchek and Gene Cornfield

(First Time Article Influencer Award Winners)

Mark Bonchek

Mark Bonchek

Gene Cornfield

Gene Cornfield

In this article the authors advocate for ditching the commonly-held ideal of focusing business goals on competitors in favor of broadening business missions and goals to focus on customers. They then break down how this works in practice, offering actionable takeaways.

3. 2016 Marketing Technology Update – Louis Columbus

(First Time Article Influencer Award Winner)

Louis Columbus

Louis Columbus

This is a detailed look at the most important insights from Black Ink ROI’s 2016 marketing technology study covering the top 2,000 biggest US companies based on annualized revenue.

4. Daymond John’s Top 7 Tips on How to Launch Your Product Like a Shark – Kim Lachance Shandrow

(First Time Article Influencer Award Winner)

Kim Lachance Shandrow

Kim Lachance Shandrow

This article describes the top seven tips on how to promote your product like a shark from Daymond John, the entrepreneur behind the hand-sewn clothing line, FUBU (“For Us By Us”) and author of “The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage.”

5. 10 Elements of a Successful Data-Driven Marketing Strategy – John Rampton

(Third Time Article Influencer Award Winner)

John Rampton

John Rampton

This article offers ten pieces of advice for bridging the gap between understanding the need for a data-driven marketing strategy and understanding how to create and implement one successfully.

6. How to Repurpose Content From the Hottest Social Networks – Kristi Hines

(Third Time Article Influencer Award Winner)

Kristi Hines

Kristi Hines

This piece describes in great detail how to repurpose content from Anchor, Blab, Facebook Live, Periscope, Snapchat, Vine, and other social channels for use on other profiles efficiently and effectively.

7. How to Create Social Media Videos on a Budget – Matt Perl

(First Time Article Influencer Award Winner)

Matt Perl

Matt Perl

This is an in-depth look at how to add video to your social media content mix while keeping production costs low, yet it is very simple and easy to follow even for those who are beginners. It also includes a good discussion of how to promote video content on social media.

8. The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist] – Sergey Stefoglo

(First Time Article Influencer Award Winner)

Sergey Stefoglo

Sergey Stefoglo

This article provides a detailed look at the optimization process for WordPress blog posts using Yoast. It includes a useful downloadable checklist, too.

9. 14 Inspiring Habits of Successful Digital Entrepreneurs – Jeff Bullas

(Second Time Article Influencer Award Winner)

Jeff Bullas

Jeff Bullas

This is a look at what Jeff Bullas sees as the common threads linking successful digital entrepreneurs together, and these traits are accessible; you can emulate these habits in your life right now.

10. Is your brand prepared for voice search? 3 steps to get the conversation started – Purna Virji

(First Time Article Influencer Award Winner)

Purna Virji

Purna Virji

In this piece Purna Virji discusses how search marketers can adapt SEO and PPC strategies as voice search becomes more widely adopted. If you’ve been trying to cope with more question-based search phrases and increases in longer-tail searches this is an important article for you.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.