The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

One-third of the way through 2016 already! Well, here are this week’s the top ten articles digital marketing, SEO, and related topics that I’ve pulled from around the web. As always I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing. Don’t forget, you can follow how the weekly winners are doing as the months pass here: http://johnlincoln.marketing/influencer-awards-leaders/.

At the end of the year I will be announcing the influencer of the year, so don’t forget to submit your best articles each week for consideration (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. 6 Instagram Tools to Improve Your Marketing – Morgan Molitor

(First Time Article Influencer Award Winner)

Morgan Molitor

Morgan Molitor

This is a thorough review of six tools you can use to gain valuable analytic insights to improve your Instagram marketing techniques. As usual on SME it is a detailed discussion with lots of screenshots.

2. 7 Ways to Improve Your Content Marketing Strategy – John Rampton

(Second Time Article Influencer Award Winner)

John Rampton

John Rampton

In this article John Rampton starts from the position that if you do any sort of content marketing at all you have a content marketing strategy—even if you didn’t formalize it or plan for it. He then provides seven clear ways to improve your strategy by making it more intentional.

3. What 300+ Content Marketing Campaigns Can Teach You About Earning Links – Kelsey Libert

(First Time Article Influencer Award Winner)

Kelsey Libert

Kelsey Libert

This is a detailed look at which factors increase any given piece of content’s ability to earn links based on analysis of three years of content marketing campaigns for performance, domain authority, topic, and other criteria.

4. How Facebook’s News Feed Works – As Explained by Facebook – Andrew Hutchinson

(Second Time Article Influencer Award Winner)

Andrew Hutchinson

Andrew Hutchinson

This article covers the essential details from the “News Feed: Getting Your Content to the Right People” session from the recent Facebook F8 conference. In that session Adam Mosseri, Facebook’s News Feed VP of Product explained precisely how Facebook’s news feed works, and this piece describes how the algorithms decides what your followers see on the platform.

5. The Ultimate Guide to Snapchat Marketing – Ana Gotter

(First Time Article Influencer Award Winner)

Ana Gotter

Ana Gotter

This article is just like it sounds. It provides a complete guide for Snapchat marketing including why you should do it, how to do it, what tools to use, and how it works, complete with lots of visuals.

6. SEO Is Now ‘Search Experience Optimization’ – Mike Templeman

(First Time Article Influencer Award Winner)

Mike Templeman

Mike Templeman

This article presents the basics of SEO in very human terms by framing the discussion in user experience-centric terms. Essentially it sets forth every important SEO principle in terms of UX.

7. Measuring Content: You’re Doing it Wrong – Matthew Barby

(First Time Article Influencer Award Winner)

Matthew Barby

Matthew Barby

This piece distinguishes simply generating traffic from satisfying concrete, specific business goals in terms of successful SEO strategy. As such, it suggests and describes the metrics that are more useful for measuring content success.

8. The rise of ‘micro-influencers’ on Instagram – Yuyu Chen

(First Time Article Influencer Award Winner)

Yuyu Chen

Yuyu Chen

This short piece describes what is meant by “micro-influencers” and how much they matter to digital marketing right now. It’s a good read because micro-influencers are only going to grow in importance for marketers everywhere.

9. Top 9 reasons Google suspends local listings – Joy Hawkins

(Second Time Article Influencer Award Winner)

Joy Hawkins

Joy Hawkins

In this article Joy Hawkins discusses the rule violations that lead to Google local listing suspensions and how to address them. She also discusses the factual context of the suspension process.

10. Improve internal linking for SEO: Calculate Internal PageRank – Paul Shapiro

(First Time Article Influencer Award Winner)

Paul Shapiro

Paul Shapiro

In this piece Paul Shapiro describes his own method for determining how search engines will decide what pages on your site are authoritative based on his “internal PageRank” metric. He combines the Google PageRank and an internal link calculation to arrive at this metric and he details how he gets there in this article.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.