The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image

Here they are: the top ten articles of the week on digital marketing, SEO, and related topics that I’ve pulled from around the web. As always I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing, and don’t forget that you can follow how the weekly winners are doing as the months pass here: http://johnlincoln.marketing/influencer-awards-leaders/.

At the end of the year I will be announcing the influencer of the year. Help me out by submitting your best articles every week for consideration and we’ll get the very best that’s out there together (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. 10 Tips For Working With Social Media Influencers – Joseph Steinberg

(First Time Article Influencer Award Winner)

Joseph Steinberg

Joseph Steinberg

This is a very useful set of 10 tips for collaborating effectively with social media influencers on marketing campaigns. Given how critical influencer marketing is and is going to stay, I recommend working on these kinds of relationships.

2. Social Media Is Too Important to Be Left to the Marketing Department – Keith A. Quesenberry

(First Time Article Influencer Award Winner)

Keith A. Quesenberry

Keith A. Quesenberry

This is a simplified version of Keith Quesenberry’s process from his book “Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.” It focuses on how businesses can most effectively create cross-functional social media teams, and monitor and control their official brand channels to effectively serve their customers and meet their expectations.

3. The 9 Most Common Local SEO Myths, Dispelled – Joy Hawkins

(First Time Article Influencer Award Winner)

Joy Hawkins

Joy Hawkins

This quick read sets forth a series of myths about local SEO and puts them to rest simply. It also provides references as appropriate and includes differences of opinion where they exist.

4. 3 Critical Ways Your Brand Boosts Your SEO – Matt Walker

(First Time Article Influencer Award Winner)

Matt Walker

Matt Walker

This basic discussion highlights three core ways that great branding naturally boosts SEO. It also explores the symbiotic relationship between branding and SEO, and having a deeper understanding of that can only help any business improve in both areas.

5. Why Brands Need to Skip the Ads and Start Telling Stories – Scott Donaton

(First Time Article Influencer Award Winner)

Scott Donaton

Scott Donaton

This piece focuses on how absolutely essential it is for brands to engage in storytelling rather than advertising. Taking the approach of telling a story sells incidentally, but taking the approach of creating an ad and then “adding in” a story is far less effective.

6. Hillary Clinton Conquered These 3 Psychological Traits to Take the Lead – Ahmad Raza

(First Time Article Influencer Award Winner)

Ahmad Raza

Ahmad Raza

Whether or not you’re a fan, this is a good piece about personal rebranding. Raza makes three central points about Clinton’s personal rebranding, each with a useful takeaway for use in business.

7. 5 New Facebook Live Video Features for Marketers – Kristi Hines

(Second Time Article Influencer Award Winner)

Kristi Hines

Kristi Hines

Just like it sounds, this article describes five new Facebook Live video features that are useful for marketers complete with lots of screenshots and other details that you can expect from Social Media Examiner.

8. 11 Tools That Will Save You Time with Content Marketing – Neil Patel

(Third Time Article Influencer Award Winner)

Neil Patel

Neil Patel

This is an excellent look at eleven tools for saving time and effort in your content marketing process—and since content marketing is always something that takes a lot of both, it always helps to be up on all of the tricks and time savers.

9. Linking Internally and Externally from Your Site – Dangers, Opportunities, Risk and Reward – Whiteboard Friday – Rand Fishkin

(Second Time Article Influencer Award Winner)

Rand Fishkin

Rand Fishkin

This Whiteboard Friday transcript comes in the wake of the April 11 Google penalties for unnatural links. It focuses on the pitfalls and opportunities of internal and external links, discussing all angles fairly thoroughly.

10. Numbers Don’t Matter, Influence Does – Gary Vaynerchuk

(First Time Article Influencer Award Winner)

Gary Vaynerchuk

Gary Vaynerchuk

In this piece Gary Vaynerchuk describes why brands and people place too much importance impressions their content gets and on follower counts, or on engagement width. He also discusses why depth of interaction is far more useful and deserves more attention.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.