The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image-1

Here we go again with this week’s top ten articles on digital marketing, SEO, and related topics that I’ve pulled from around the web. As always I’m featuring the week’s winners of the influencer awards here on johnlincoln.marketing and you can follow how the weekly winners are doing here: http://johnlincoln.marketing/influencer-awards-leaders/.

Things are really getting interesting on the leaderboard! We’ve got a few repeat winners who are competing for top spot, but it’s definitely not in the bag, because new challengers come up every single week. At the end of the year I will be announcing the influencer of the year, so don’t forget to submit your best articles each week for consideration (http://johnlincoln.marketing/contact/).

Influencer Awards, This Week’s 10 Best Articles

1. How the Facebook News Feed Works: Changes Marketers Need to Know – Kristi Hines

(Fourth Time Article Influencer Award Winner)

Kristi Hines

Kristi Hines

This article is full of detailed pieces of advice for marketers working to stay visible in the Facebook news feed based on recent changes to how the Facebook news feed algorithm.

2. Build Your Brand as a Relationship – Mark Bonchek and Cara France

(Second and First Time Article Influencer Award Winners, respectively)

Mark Bonchek

Mark Bonchek

Cara France

Cara France

This piece advocates for thinking differently about brands; their idea is to move from thinking about brands as things or ideas you have a relationship with, and instead thinking about the brands as the relationships themselves. They describe how to make this shift to promote more active consumer engagement.

3. The SEO industry is worth $65 billion; will it ever stop growing? – Jayson DeMers

(First Time Article Influencer Award Winner)

Jayson DeMers

Jayson DeMers

In this article Jayson DeMers assesses which factors could impact the growth of SEO spending in the near future, and how each factor might change the landscape.

4. A Step-by-Step Process for Discovering and Prioritizing the Best Keywords – Whiteboard Friday – Rand Fishkin

(Fourth Time Article Influencer Award Winner)

Rand Fishkin

Rand Fishkin

Finding the best keywords and knowing what they’re worth isn’t easy. This Whiteboard Friday provides a simple yet strategic 4-step process and list of tools for sussing out the best keywords for your projects and assigning value to them.

5. Social Media Visuals: How to Easily Create Visuals Without a Designer – Michael Stelzner

(First Time Article Influencer Award Winner)

Michael Stelzner

Michael Stelzner

This is actually the written version of this week’s Social Media Marketing podcast, Social Media Examiner’s on-demand talk radio show. This version sees Michael Stelzner interviewing visual marketing expert Donna Moritz on how to create great visuals on social media without being a design expert and which tools can help you do it.

6. Ten Ways Big Data Is Revolutionizing Marketing And Sales – Louis Columbus

(Second Time Article Influencer Award Winner)

Louis Columbus

Louis Columbus

This piece offers some of the numbers and facts on how analytics and big data will revolutionize sales and marketing, and how they’re already changing both. For example, big data is impacting pricing decisions and making them far more profitable.

7. Here’s How to Create a Product Page That Converts – Moosa Hemani

(First Time Article Influencer Award Winner)

Moosa Hemani

Moosa Hemani

This is an in-depth discussion of the elements that make a product page convert most effectively, and it clearly describes steps to consider taking on product pages to make them more competitive.

8. Expanding your marketing playbook with predictive analytics – John Kelly

(First Time Article Influencer Award Winner)

John Kelly

John Kelly

This article provides a discussion of four predictive analytics strategies for CMOs to use and why to use them, including sentiment analysis, hedonic analysis, credit analysis, and churn propensity analysis.

9. Easy Tips On How To Create A Brand Position For Your Product Or Service – Brian Sutter

(Second Time Article Influencer Award Winner)

Brian Sutter

Brian Sutter

This piece gives you just what its title promises: easy tips on brand positioning that can help you build a brand perception that lasts longer and sets your business apart in the marketplace.

10. 25 Visual Content Marketing Tools To Engage Your Audience – Tomas Laurinavicius

(First Time Article Influencer Award Winner)

Tomas Laurinavicius

Tomas Laurinavicius

In this piece Tomas Laurinavicius briefly covers 25 visual content marketing tools for creating better visual content without designer skills. If you need to create appealing informative charts, immersive presentations, interactive infographics, or social graphics to engage your audience this list is a great starting point.

Congratulations to the this week’s influencers! See you all next week, and don’t forget your submissions.