The most influential articles this week, as calculated by shares, engagement and manual review

John-Lincoln-Influencer-Award-Blog-Image

Here they are: the top ten articles of the week from around the web on digital marketing, SEO, and related topics. As always I’m featuring them right here on johnlincoln.marketing, so here this week’s winners of the influencer awards.

And don’t forget, you can see how the weekly winners are doing over time here: http://johnlincoln.marketing/influencer-awards-leaders/. At the end of the year I will be announcing the influencer of the year, and you can influence the result (see what I did there) by submitting your best articles for consideration each week (http://johnlincoln.marketing/contact/).

 

Influencer Awards, This Week’s 10 Best Articles

 

  1. 13 Super-Easy Ways to Immediately Improve Your SEO – Jeff Bullas

(First Time Article Influencer Award Winner)

Jeff Bullas

Jeff Bullas

This is a great article on connecting user-friendliness and SEO strategy, and what steps you can take when website usability and SEO best practices seem to be in conflict.

 

  1. How to Make the Leap from Product Marketing to Content Marketing – Michele Linn

(First Time Article Influencer Award Winner)

Michele Linn

Michele Linn

This interesting piece recaps how to transition between product marketing and content marketing and highlights both strategies and some useful videos and podcasts.

 

  1. 96 Concepts that Will Make You a Smarter Content Marketer – Demian Farnworth

(First Time Article Influencer Award Winner)

Demian Farnworth

Demian Farnworth

Don’t be scared off by the “96” here, this is a very short discussion of key phrases in content marketing and includes links to 12 animated videos which explain core concepts in about a minute each. Make sure you’re up on the terms of art in the industry with this resource.

 

  1. What Marketers Should Know About Snapchat’s Update – Maureen Morrison

(First Time Article Influencer Award Winner)

Maureen Morrison

Maureen Morrison

This article provides the details about the recent Snapchat update and how the new, more robust features can potentially be used by marketers.

 

  1. Facebook Messenger might become your new mobile wallet – Tim Peterson

(First Time Article Influencer Award Winner)

Tim Peterson

Tim Peterson

This report details how the Facebook Messenger app may be making a move to complete with PayPal as a mobile wallet. This will be something for all ecommerce sites to get ready for.

 

  1. 10 Tips to Pack More Personality into Your Content – Sarah Rickerd

(First Time Article Influencer Award Winner)

Sarah Rickerd

Sarah Rickerd

This piece offers 10 tips for getting more personality into your content (and when you’re a business, personality is branding). These tips are easy to understand and implement.

 

  1. 4 Key Findings from AdWords Audits – Jacob Baadsgaard

(First Time Article Influencer Award Winner)

Jacob Baadsgaard

Jacob Baadsgaard

This article talks about the results of a Disruptive Advertising audit of Google AdWords account spending. It points out four common mistakes that businesses make with AdWords that you can track right now to ensure better ROI.

 

  1. 11 Alarming Online Marketing Stats That Should Influence Your Strategy in 2016 – Neil Patel

(First Time Article Influencer Award Winner)

Neil Patel

Neil Patel

This discussion of 11 marketing statistics is placed within the context of turning these numerical insights into better SEO strategies. Good, actionable advice here.

 

  1. The Simplest Way to Improve Your Call to Action Using A/B Testing – Zubin Mowlavi

(First Time Article Influencer Award Winner)

Zubin Mowlavi

Zubin Mowlavi

This is a short, useful guide to using A/B testing to create betters calls to action.

 

  1. 10 Simple and Reliable Digital Marketing Metrics – Rahul Alim

(First Time Article Influencer Award Winner)

Rahul Alim

Rahul Alim

This is a very detailed look at which metrics work best in digital marketing, how they work, and how to use them. Lots of good screen shots help you understand exactly what’s being discussed, too.

 

Congratulations to this week’s Influencer Awards winners! I’m looking forward to next week.

Were you a winner this week? Feature this badge next to your article or on your website online.

Influencer Award Winner

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