John Lincoln

CRO Software: The Highest Rated CRO Tools

There are thousands of conversion rate optimization (CRO) platforms available online. The challenge lies in finding the ones that will truly work for your team and your business.

Fortunately, we’ve taken the guesswork out of finding the right CRO software to help you conduct A/B tests, measure qualitative data, optimize design, and much more.

So if you’re looking to get a better understanding of user behavior and skyrocket your conversion rates, check out the top CRO tools we’ve compiled in this handy guide.

Top CRO Software & Tools

Optimizely

Optimizely is CRO software designed to help users optimize websites by conducting multivariate, multi-page, and A/B testing. All you need to do to use it is insert one line of HTML code into your website to use the software to start testing right away. Through the Optimizely dashboard you can track sign-ups, conversions, clicks, and more.

Optimizely
Optimizely 

Evergage

Evergage is a CRO tool intended for ecommerce websites as a real-time personalization tool. It lets site owners track user behaviors so they can then categorize people in their audiences in real-time.

The goal is to do this fast enough to provide a personalized experience created for each category or segment that eventually generates more leads and conversions. Evergage is therefore most useful for monetizing your existing SEO strategies or converting organic traffic into sales prospects via offers that are super-targeted to a user’s lifecycle and perspective. Obviously, this leads to a better user experience overall.

Evergage
Evergage Cloud Personalization

Instapage

Instapage is a landing page creation and email capture system that also allows you to conduct A/B testing. It is easy to use and doesn’t require you to code at all, letting you drag and drop to get your pages looking and working like you want them to. The CRO software also allows you to integrate your pages with your other tools.

Instapage
Instapage Landing Page Builder

LeadPages

LeadPages works a lot like Instapage, letting you create powerfully optimized landing pages that generate leads. It too, lets you drag and drop and integrate all of your other tools. It also offers A/B testing, analytics, lead capture pop-ups, SMS opt-in codes, and one-click sign up links.

LeadPages
LeadPages Landing Page Builder

Omniconvert

Omniconvert, like Instapages and LeadPages, is a CRO software for marketers that allows you to increase conversions without heavy IT interventions by using personalization, surveys, and A/B testing. The dashboard and templates make this tool very easy to use as does the focus on personalization. No programming is needed.

Omniconvert
Omniconvert A/B Testing 

Kibo Personalization

Kibo Personalization is similar to Omniconvert. It focuses on personalization since customer relationships are so important in marketing, offering a way to analyze data to create and deliver personalization across all platforms for a uniquely personal omnichannel experience. It also works for users who lack technical skills so you don’t need to hire a new IT team to get the job done.

Kibo Personalization
Kibo Personalization

Unbounce

Unbounce is a CRO tool that provides both a testing tool and a landing page builder. Unbounce is another tool that sidesteps the need for using code with a drag and drop interface. It also allows you to conduct A/B testing and get the data you need to make good decisions.

Unbounce
Unbounce

Visual Website Optimizer

Much like Optimizely, Visual Website Optimizer is an easy-to-use CRO testing tool. It is an experimentation platform for A/B, multivariate, and split URL testing, relying on powerful statistics engine to choose the winning variations. Users can set up tests and run experiments based on clicks, page scroll, time spent, exit intent, and a variety of other on-site user behaviors. It lets you choose which elements you’ll be split testing and then generates the line of code for you to insert on your page.

Visual Website Optimizer
Visual Website Optimizer Layout

Google Analytics

Google Analytics offers incredibly powerful analytics in a platform that allows for multiple site tracking via a single account. It divides up analytics into acquisition, audience, behavior, and real-time and also offers several different sub-categories for tracking.

Use the “Conversions” tool to track which visitor demographics are your best prospects and monitor which kinds of users convert best. Use the “Content Experiments” tool to conduct split testing.

Google Analytics
Google Analytics Dashboard

Sumo 

Sumo is SEO software that’s really a suite of tools. If you’re looking for a comprehensive solution, you should check it out before you look at anything else. With Sumo, you can build an email distribution list, easily create a contact form, and use heat maps to determine where people are spending most of their time on your site. It’s affordable, too. Professional pricing starts at about $39 per month, or $468 when you pay annually.

SUMO
SUMO Email Capture Tool

HotJar

From heat maps to session recordings, HotJar is an all-in-one qualitative analytics platform that analyzes user behavior and helps businesses to gauge a deeper understanding of their users. In other words, it gives you the “big picture” of how you can improve your website’s user experience and boost conversion rates.

HotJar
HotJar User Promise 

Balsamiq

Since 2008, Balsamiq has been making user interface design accessible to business owners, developers, product managers, business analysts, agencies, and everyone in between. For non-designers, Balsamiq offers a CRO software solution that makes designing wireframes that communicate your vision for landing pages, home pages, and other digital experiences a breeze.

Balsamiq
Balsamiq Wireframes 

FullStory

This easy-to-use analytics platform is a go-to tool for identifying pain points that are negatively impacting revenue and for enhancing digital experiences. With FullStory, you can visualize user interaction using high-fidelity session replays and intelligent heat maps. In addition to calculating and tracking critical KPIs, FullStory allows you to pinpoint problem areas and frustration signals, including dead clicks and rage clicks.

FullStory
Insight into FullStory Analytics Platform

Conductrics

Best reserved for more advanced practitioners, Conductrics gives you options to design, deploy, and analyze experiments in whatever way works best for your business. You can even run multi-armed bandit experiments, which feature different use cases other than your typical A/B test.

Conductrics
Conductrics Features

Honorable Mentions: CRO Software

Since I’ve had so many questions about CRO software since this post, I wanted to follow up with some honorable mentions. Here are some other good options and the basics of how they work.

Ion

Ion CRO tool allows you to create better data-driven interactive content for your content marketing strategy by testing and measuring progress without investing tons of time into development and without code.

In this way, Ion is designed to help you generate, engage with, profile, and qualify leads more effectively using tailored interactive content like assessments, configurators, calculators, interactive infographics, interactive white papers, quizzes, and solution builders.

Ion interactive buyer's journey
Ion Interactive Buyer’s Journey

Webtrends

Webtrends focuses on the cross-channel digital consumer journey and offers a way for brands to trace that pathway with the goal of connecting with consumers at each touch point. The CRO tool uses digital measurement to identify the sequence of steps customers take as they shop for and purchase things; it also assesses the success of the brand’s social strategy and analyzes which advertising channels produce the best customers.

Use Webtrends to view dashboards and metrics and generate reports so you can get the big picture about your most critical performance indicators. You can then test variations at each point in the consumer journey to optimize the process.

Webtrends analytics screenshot
Webtrends Analytics Screenshot

Survicate

Survicate lets you survey specific groups of people who visit your website about their characteristics, expectations, needs, and objections to understand them better and adjust your website and services to more effectively meet their needs. It allows you to collect feedback instantly with fast, unobtrusive survey widgets and take the uncertainty out of why visitors to your site behave how they do. Survicate also lets you target different segments of your visitors based on profile, behavior, or intent.

Survicate lets you see your answers immediately using the reporting module, and you can even get instant notifications on your mobile device. You can also get regular inbox updates, export data to third-party apps, or generate detailed in-app reports. 

Survicate screenshot
Survicate

Crazy Egg

Crazy Egg gives you an excellent heat map and scroll map reports you can use to gain a greater understanding of the ways site visitors engage with your website. The CRO software can show you where on the site visitors are clicking and where they’re not; how many people scroll down which pages, and where on average people stop; who clicks on which places most often; and where your visitors come from.

The maps can also show you which modifications are working well and how to prioritize your redesign, and can improve your budget efficiency and the speed of your user testing process.

Crazzy Egg Heatmap Report
Crazy Egg Heatmap Report

Formstack

Formstack is a great efficiency tool because it lets you manage your data and use it to create customized, branded online forms intuitively without coding. The better the forms, the more likely you are to generate leads with them. It also allows you to integrate all the online forms you use now with over 35 data management web apps, including Google Analytics, Google Sheets, MailChimp, PayPal, and Salesforce.

Formstack Workplace Productivity
Formstack Workplace Productivity

SiteSpect

SiteSpect allows you to ramp up your testing in a serious way. You can use it to run A/B testing, multivariate testing, and split testing campaigns in thousands of different ways. You can also use SiteSpect’s advanced behavioral targeting to develop deeper and more meaningful consumer experiences. The tool also helps you optimize for mobile devices and improve speed.

With SiteSpect you can also test any new functionality from a minor new pricing change to a total site redesign, and everything in between. If you need to create functional changes and deploy them instantly without an IT team, this is a great tool.

SiteSpect
SiteSpect

Qubit

Qubit is very useful for businesses hoping to analyze their customers, create better, customized dashboards, create a more personalized consumer experience with messages and products, run A/B testing campaigns to improve KPIs, and integrate surveys and gain insights from visitors about all of these things. Its strength lies in the fact that you can use Qubit for A/B testing, customer insights, dashboards, and personalization, and not need another tool for any of those things.

Qubit Dashboard
Qubit Dashboard

Convert Experiments

Convert Experiments allows you to edit your content without changing your infrastructure by supporting a simple, visual HTML website editor which shows you your experimental content as you go.

It also lets you see dynamic content experiments in action with a simple style sheet for editing so you can work and make changes with little technical know-how. The result is that you can run A/B, multivariate, and split tests yourself and test your experimental content pages without technical backup, saving time and money.

Convert Experiments experiment report screen shot
Convert Experiments Experiment Report 

Contentsquare

Contentsquare is a cloud-based data insights tool that offers frequent security audits, ISO 27001 certification, limitless scalability, and maximum privacy policies. The tool itself lets you experience your brand’s digital touchpoints just like your customers do to better understand their intent via data-rich heat maps of customer pathways and high-fidelity replays of individual sessions. In this way, Contentsquare is a great tool for finding and eliminating friction points in the customer pathway.

ContentSquare Customer Insights
ContentSquare Customer Insights

BrightInfo

The BrightInfo personalization algorithm analyzes visitor behavior to more effectively deliver relevant content at the right points in the customer journey, maximizing your conversion rate.

It’s a kind of personalization tool for the customer experience on your site that provides content through interconnected branded triggers that are automated. It also offers a free trial run with A/B testing so you can be sure the formula is working for your site.

BrightInfo
BrightInfo Dashboard

Adobe Target

Adobe Target is a personalization tool designed to help you use easy to execute tests to identify your best content simply with the goal of delivering the right experience to the right customer. In that vein, Adobe Target provides ready access to best practices and a simple interface that allows you to target content and quickly create A/B tests.

The automated approach allows you to create a personalized customer experience in real-time, and the self-learning algorithms provide you with better cross-selling and deeper engagements. The geolocation targeting and A/B testing features let you increase revenue and mobile engagement, and Adobe Target also uses your customer data to generate personalized recommendations you can automatically present to your customers based on their behavior.

Benefits of Adobe Experience Cloud
Benefits of Adobe Target

 

GTmetrix

GTmetrix generates a report that shows you the big picture (and all the details) on how fast your site is, and it shows you exactly where any problems are. It shows you PageSpeed and YSlow scores and recommendations; page load details including number of requests, size, and time; report, video, and waterfall history; and an analysis of your options.

GTmetrix Website Load Time
GTmetrix Website Load Time

Did I skip any CRO Software that you feel deserves a mention? Be sure to let me know in the comments.

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John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x  Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.

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