John Lincoln

Complete Review of Bluebrry: Tools to Make Podcasting Simple

bluebrry review
Complete Review of Bluebrry: Tools to Make Podcasting Simple

Complete Review of Bluebrry Software

If your brand can benefit from a regular podcast, then you’ll need tools to streamline the process. Fortunately, you can find those tools with Bluebrry Software.

And that’s not a misspelling. That’s how the company really spells its name.

Bluebrry offers podcast hosting, analytics, and even a WordPress plugin so you can share podcasts right there on your own domain.

It’s a great solution if you’re looking to get started in a hurry.

In this Bluebrry review, I’ll go over the features offered by the toolset. I’ll also cover the pricing so you can determine if it fits your budget.

Podcast Hosting

All good Bluebrry podcasting reviews explain the company’s hosting plan. This one is no exception.

Every good podcast starts with a host. That’s where your podcast will live and breathe.

But that kind of hosting involves technical resources that might be out of your immediate grasp. So you’ll need to fork over some cash to let somebody host the program for you.

That’s why this Bluebrry review starts by covering the company’s hosting options.

You can get the ball rolling for as little as $12 per month. For that, you get 100Mb of monthly storage.

If you do a whole lot of podcasting, though, that might not cut it. In fact, that probably won’t cut it for very long.

So feel free to ignore that $12 figure. You’ll likely need more space.

Other options go all the way up to a gigabyte of storage. That will set you back a cool $80 per month.

bluebrry subscription plans
Bluebrry Subscription Plans

But if you’re going to go that high, why not just go all-in and opt for the unlimited storage plan? Then, you’ll never have to worry about space.

That plan, by the way, costs $100 per month.

The good news is that all plans offer unlimited bandwidth, analytics, an embedded player, a free WordPress site, and file migration if you’re moving from another solution.

That $100 per month plan offers a little more, though. You get dynamic ad insertion, advanced stats, and a network plugin.

You can also add a whole new show to the network for a cool $10 a month with that high-level plan.

Oh, yeah. You also get free tech support with all plans. Support is offered via phone, email, or even video.

Yes, they’ll ring you on Zoom or some other video-conferencing platform to give you a helping hand if need be.

With any plan (except that $100 per month option), you can get advanced stats for just $5 more per month.

All plans are offered with no strings attached. There are no annual commitments and you’re welcome to cancel at any time.

Of course, you can also upgrade and downgrade to different levels of service if you find that’s necessary.

In this Bluebrry review, I’d also like to make it clear that the service never alters your audio files at all. What you upload is what your audience hears. Period.

Podcast Stats

Another thing I’ll mention in the Bluebrry review: you can also get a ton of podcast analytics.

And here’s some really great news: you get those analytics for free with any plan.

What kind of stats will you get? Stuff like:

  • Play totals
  • Download totals
  • Top 10 client apps
  • Distribution
  • Top 10 traffic sources
  • Certified-on-Demand
  • Top 10 world geographies

That “Play totals” gives you more detail than just overall plays, by the way. It will show you partial listening info as well.

The report breaks down the number of listens based on the amount of the podcast that people listened to. The report looks something like this:

  • >1 minute – 25%: 37
  • >25 – 50%: 86
  • >50 – 75%: 102
  • >75 – 100%: 111

You’ll also see a Trending Hourly bar graph that highlights the time of day when people listen to your podcast.

And you won’t just get a written report of geographic data, either. The tool will show you a world map and color code the countries where your podcast gets the most listens.

bluebrry statistics by country
Bluebrry Statistics by Country

You can export that info to a file, by the way.

Again, that’s the kind of reporting you get for free. But if you’re an analytics nerd and you’d like to track a lot more info, you can pay an additional $5 per month to get more details.

Those additional details include:

  • All client apps
  • All world geographies
  • Trending info

You can also be sure that you’re getting accurate readouts. That’s because Bluebrry stats are compliant with International Advertising Bureau (IAB) standards.

All analytics are IAB v2.0 certified compliant by the IAB Tech Lab for Podcast Measurement Compliance.

That means that it isn’t just you who can trust your podcast numbers. But potential advertisers can trust them as well. That’s welcome news if you plan to monetize your show.

PowerPress Plugin

In this part of the Bluebrry review, I’ll go over the PowerPress plugin.

As the name implies, the PowerPress plugin is a plugin for WordPress.

According to the Bluebrry website: “With more than 100 features and 75,000 active users, Blubrry’s PowerPress plugin is consistently maintained and upgraded to remain the preferred WordPress podcasting plugin since 2008. Powerful, yet so simple to install & integrate, new and experienced podcasters will be up and running in no time. Podcast publishing as easy as 1, 2, 3 – Create, Upload, Publish.”

Keep in mind, though: If you opt for Bluebrry hosting, you get your own WordPress website for free.

Bluebrry Free WordPress Site
Bluebrry Free WordPress Site

So yeah, you can use the plugin with that website.

Here are the advantages you get when you decide to go that route:

  • Your podcast runs on your own domain name.
  • You are in complete control. Launch a second show and build a network.
  • Episodes appear with an audio player so visitors can immediately listen to your show.
  • Your audience can promote the show with social share buttons.
  • You can get your analytics from your website.

The PowerPress plugin has a 4.7 star rating with a 99% resolution rate.

Wrapping It Up

There it is. Another entry in the catalog of Bluebrry podcasting reviews.

If you’re thinking about starting your own podcast, you should absolutely take a look at the services offered by Bluebrry. You can even get started for free.

Then, if you like what you see, go ahead and sign on with the service. It won’t take long before you learn to appreciate all that it does for you.

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John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x  Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.

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