The Ultimate Guide to PPC Campaigns: How Does PPC Work?

How Does PPC Work

As valuable as organic brand discovery is, there’s no denying that paid ads play a major part in promoting your business. Better yet, PPC is more effective at getting new eyes and leads fast. So, how does PPC work, and what are all the moving parts in pay-per-click marketing? What We’ll Cover: An Overview of […]

What is Marketing Attribution? (And Why You Should Care)

Marketing Attribution

You may have heard or read about “attribution” for digital marketing. But what does it mean? In this guide, I’ll answer that question. More importantly, though, I’ll explain how you can use marketing attribution to maximize your revenue stream. Marketing Attribution: The Definition Attribution, simply put, is the process of associating a metric with a […]

Why You Should Be Running Ads on CTV

Looking for a new advertising channel? If so, consider CTV. With CTV advertising, you can reach people who stream content on their television sets. And you might reach audiences that you wouldn’t otherwise. Better yet, you could even reach folks that your competitors haven’t. In this guide, I’ll go over CTV, talk about how to […]

How to Use Programmatic Ads & DSP to Reach New Customers

If you’ve been in digital marketing for any length of time, you’ve probably come across the phrase “programmatic ads” at some point. And you’ve probably also read the acronym “DSP,” which stands for demand side platform. But what do they mean? And how do they help you reach people in your target market? For the […]

Customer Segmentation Models for Digital Marketing

You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If you haven’t heard of customer segmentation, it’s splitting your customers into different groups by specific qualities. Why would you want to do that? So that you can create a marketing campaign […]

Data Management Platform: Understanding Detailed Audience Data

If you’ve been working in digital marketing for more than a few weeks, then you already know about the importance of data management.  You’ve got info coming in from ad platforms, analytics tools, content management systems, and perhaps even some home-grown systems. All those different sources might not play together nicely right out of the […]

What is Google Tag Manager?

If you use multiple tools to collect tracking info for your website, then you’re probably doing a lot of copying and pasting. As in, you’re copying snippets of JavaScript or HTML code from a tool site and pasting them into your website’s header. And maybe that’s okay. For now. But what happens when you manage […]

Everything You Need to Know About Online Ads

Today, businesses need online advertising to thrive, regardless of their industry. Online ads will help you connect with audiences, gain their trust, and win their business. You might be new to online advertising. As a result, you may be uncertain about which to use. In this guide to online advertising, we’ll review everything you need […]

What is Subliminal Advertising? Will It Work For You?

What is Subliminal Advertising?

It’s happened to all of us. We’re watching our favorite show when, suddenly, we’re craving a hamburger and fries. Are we really hungry or are we reacting to the recent McDonald’s commercial we saw? What we’re experiencing when this happens is because of subliminal advertising. It probably happens to us more than we realize. Let’s […]

How To Set-Up and Switch to Google Analytics 4

How To Set-Up and Switch to Google Analytics 4

Are you a Google Analytics or Universal Analytics user who’s looking to switch to Google Analytics 4? If so, you’re in luck. Let’s get started. Getting Started with Google Analytics Start by visiting the Google Analytics website. You’ll probably have to login (your Gmail address). Once you’ve entered your credentials, you’ll likely see a screen […]