Influencer Marketing Strategy: Why It Works and Top Campaigns That Nailed It
Influencer marketing for business is an absolute must. It isn’t a trend. It’s the way things are going to be for the foreseeable future for several key reasons. I’m going to cover these factors and show you some of the most successful recent influencer marketing campaigns so you can see just how important influencer marketing […]
10 Brands Who are Killing it on TikTok (And Their Strategy)
TikTok Marketing: Top 10 Brands It seems like overnight, TikTok went from a mildly popular app from overseas, to Gen Z’s favorite social media platform and a rising marketing platform. Taking cues from its famous predecessors—Vine and musical.ly —TikTok offers unlimited engagement potential, allowing users to create and post short, looping videos set to either […]
Complete Review of Onalytica (What You Should Know)
Are you interested in using key influencers to promote your brand? If so, then you should follow this Onalytica review. In this Onalytica review, I’ll go explain how the tool can benefit your business. In a nutshell, Onalytica is best described as influencer relationship management software (IRMS). It’s designed to help you find and work […]
Sneaky Ways To Find Influencers in Your Niche To Grow Your Business
I know you’ve heard about influencer marketing. It’s the buzzword of the moment, and one of the biggest marketing trends of 2018 for good reason. It’s likely something you’re willing to try, but not sure where to start. Don’t worry – In this post, I’ll show you how. What are Influencers? Marketing influencers are people […]
The Top Content Marketing Tools You Should Be Using
Content marketing isn’t going anywhere. But it’s constantly changing, and it’s a full-time job just to keep up. So if you haven’t already, it’s a good time to take full advantage all the tools at your disposal. In this article, you’ll find info on the top tools in content creation, promotion, influencer outreach, and more. […]
14 Of the Biggest Snapchat Influencers
In case you haven’t heard, if you’re hoping to engage with millennials and members of Generation Z, you’d better figure out how to work Snapchat to your advantage. It has more than 100 million users who spend around half an hour there every day. Several forward-thinking brands have already gotten the hang of partnering with […]
Become a Digital Influencer (Episode 3, May) @johnelincoln
Well this live case study has now been going on for 2 and ½ months. In this post, I will give you an update on what happened in April. This will also be the final update. What?! Noooo! Yes, it is true… We hit the goal… I’ll explain more. When I started this live case study, […]
27 Influencer Tools I Mention in My Book that You Should Use
I’ve been getting tons of questions about my book, Digital Influencer: A Guide to Achieving Influencer Status Online. I wanted to post today on the 27 influencer tools I mention in the book that you should use. In my book, I give you insight on each one. This is a comprehensive list of the tools […]
Become a Digital Influencer (Episode 2, April) @johnelincoln
The first full month is over an it’s time for me to tell you what has been going on. I am happy to report that the numbers are really good, but everything did not go according to plan. First, if you are new to this live case study you should read episode 1. But as a quick […]
10 Of the Best Infographics In Marketing This Past Year
Infographics are hot and there’s no sign of them losing popularity anytime soon. If you make the right infographic you can get thousands of shares, links and plenty of traffic. Here are 10 of the best infographics, based on total shares as reporting in BuzzSumpo, from the last 12 months. Congrats to all the companies […]
14 Brands Doing it Right on Social Media
Today I’m taking a look at brands who are doing an amazing job on social media so we can all learn and get inspired. These 14 brands doing it right on social media offer some great examples and actionable strategies other businesses can use. Denny’s, America’s Diner Denny’s—or Denny’s Diner as they call themselves—loves to […]
12 Rising Stars in Social Media Marketing
Social media marketing is its own animal. While there are lots of major players in this area, I also like to watch for rising stars (or people who are rising even more) and people carving out niches that are more specific. Here are some of the rising stars (and established experts still blowing up) in social […]