How to Use Martech to Grow Your Business and Increase Sales

How to use Martech to grow your business

What Does Martech Mean? If you’ve been in digital marketing for any length of time, you’ve probably heard the word “martech.” But what does it mean? It’s a portmanteau. But what does that mean? A portmanteau is a word that’s made from the sounds of two other words. In this case, the words “marketing” and […]

Local SEO with Uberall: Complete Review

Local SEO with Uberall: Complete Review

Competition in the fast-food industry is ferocious. That’s why the folks at KFC knew they needed to improve the online visibility of the company’s 920 locations across the UK and Ireland. So they turned to Uberall, a reputation management and local listing optimization solution. KFC used the tool to address problems such as incorrect restaurant […]

How Much Is Your Website Worth? Simple Steps To Valuation

website valuation

 “How did you arrive at that valuation for your business?” If you’re running your own online business, do you know how much it’s worth? You should if you’re planning on making an exit or approaching a venture capitalist for an investment. In this article, I’ll go over several simple steps to value your website. Let’s […]

Complete Review of Marketo

review of marketo

CenturyLink faced a challenge. Following an acquisition, the $24 billion telecommunications company consisted of eight revenue-generating organizations, each with its own marketing technology stack. Every business unit had its own solution to specific problems. There wasn’t a single source of truth for marketing initiatives. To make matters even worse, CenturyLink had no solution to handle […]

Complete Review of Hubspot

Complete review of Hubspot

Looking for a full-stack marketing solution? If so, then you should check out Hubspot. Unless you’re really new to digital marketing, you’ve probably heard of Hubspot. It’s a popular brand that boasts more than 73,000 customers in 120 countries. Companies that rely on Hubspot for online outreach include Subaru, Doordash, Atlassian, and SurveyMonkey. The suite […]